Please login to the form below

Not currently logged in
Email:
Password:

Havas Group acquires SO What Global

Founders Scott Clark and Oliver Parsons will continue to lead the SO team

Havas Health & YouHavas Group has acquired UK-based communications agency So What Global, which will join its Havas Health & You unit under the name Havas SO.

The brand will cover SO's two agencies - SO Healthy and SO Active - and the move adds to the Havas Group's service offering.

Existing Havas Group agency Health for Brands London (H4B London) will become part of the Havas SO Group as part of the deal, and will offer services such as PR, creative and digital.

The group’s new division will focus on life communications including health, well-being and lifestyle, and the agency will bring its proprietary mapping and development framework RelationSHIFT, which helps define client’s reputation and subsequently creates a tailored pathway that builds upon key stakeholder relationships.

Yannic Bolloré, CEO of Havas Group, said: “Bringing SO What Global into Havas Health & You is a strong strategic move to expand our healthcare and wellness capabilities.

“Their entrepreneurial mindset within the Havas Village will work to stimulate even more business growth and drive. I wish the teams a warm welcome to the Havas family.”

Following the acquisition, founders and managing partners of So What Global, Scott Clark and Oliver Parsons will continue to head up the team of health, wellbeing and lifestyle communications as part of the deal.

Both Clark and Parsons will report to Havas Health & You’s CEO Donna Murphy and will work closely with European senior leaders on day-to-day operations.

Article by
Gemma Jones

18th July 2017

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

Digital
Tools for the digital world
The next step for the pharma industry...
How Can We Make Payer Communications Really Sing?
With so many different influences at play in access decisions, how can we make sure we tap into what’s really driving payer decision-making. How do we go beyond the stated...
Harnessing the power of core elements to optimise market access
This article by John Spoors and Anton Abrahams focuses on optimising market access – the RJW and Solaris Health teams operate across all major markets, where the principles set out...

Infographics