HCA launches online communication guides

The Healthcare Communications Association (HCA) has launched a series of online resources to address the challenges faced when communicating messages about the pharmaceutical industry.

The initiatives which were launched at a recent HCA conference 'Healthcare communications and the next generation' include an 'On the spot' resource; a good practice guide; and an online forum for active debate and information sharing. All resources are available to their members only.

'On the spot' addresses the need for compelling messaging and a consistent position when communicating to the general public and media, working with healthcare professionals and so on. It also features Q&A video footage of John Clare from Lions Den Communications. The resource was developed in consultation with the Association of the British Pharmaceutical Industry (ABPI).

The Good Practice Guide helps members address problems and practical issues that arise during everyday activities with patient organisations. It pulls together sections of relevant codes and rulings by the Prescription Medicines Code of Practice Authority (PMCPA) and provides specific HCA recommendations on the implications of different patient organisation activities.

The online forum provides members with new opportunities to share insights and best practice on key healthcare communications issues.

Chris Brinsmead, ABPI president said: "The ABPI welcomes these new initiatives and has been very closely involved with the development of these resources. Not only are these tools highly relevant and practical for everyday communicators, they will serve to enhance the reputation of the pharmaceutical industry and healthcare communicators that are so integral to its success."

Julia Cook, chief executive and deputy chair of the HCA said: "We've all experienced the dinner party situation where someone asks what you do and then proceeds to issue an (often uninformed) diatribe against the industry! We wanted to provide a core, easily-accessible resource to enable people to respond consistently and with confidence in support of healthcare communications and the pharmaceutical sector."

The HCA is an independent, not-for-profit organisation with the stated aim of promoting excellence and best practice in the field of healthcare communications. For more information, visit www.hca-uk.org