Please login to the form below

Not currently logged in
Email:
Password:

'Hereditary Risks of Breast and Ovarian Cancers' campaign launched

Myriad Genetics launches a public awareness advertising campaign to educate women with a family history of breast and/or ovarian cancer

US-based biopharmaceutical company Myriad Genetics has launched a public awareness advertising campaign to educate women with a family history of breast and/or ovarian cancer, as well as the healthcare providers which treat them.

Myriad's BRACAnalysis Awareness Campaign is aimed at women with a family history of breast or ovarian cancer. It hopes to persuade them to contact their doctors to learn more about their individual risk of developing cancer and any action that can be taken to reduce risk.

The public awareness campaign, which is being conducted across the north-eastern US, also includes medical education and outreach to doctors, consumer education and public relations, while the advertising component is being conducted specifically in four areas: Boston, Hartford, Providence and New York City. The campaign will continue until spring 2008.

Myriad is currently focused on reaching out to women and their families in the north-east, as the region has numerous resources, including doctors, genetic counsellors and other healthcare providers able to provide hereditary risk assessments, genetic testing and counselling services for women with a history of breast or ovarian cancer.

The BRACAnalysis advertisements are intended to be informative, factual, positive and empowering, with the goal of encouraging women to think about their family history of breast and ovarian cancers. Through a website and freephone number, women will be able to access general information about management of hereditary breast and ovarian cancers and will be encouraged to talk to their healthcare provider for additional information and follow-up.

Dr Gregory C Critchfield, president of Myriad, said: "The purpose of the BRACAnalysis public awareness campaign is to save lives. The risks of breast and ovarian cancers are very high in individuals carrying mutations in either the BRCA1 or BRCA2 genes. Through a blood test, BRACAnalysis identifies high-risk women, so they can take steps to reduce their risk for these cancers."

30th September 2008

Share

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
JPA Health

JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people...

Latest intelligence

Shaping the dermatology landscape: Independent expert analysis of the pipeline in 5 disease areas
Leading dermatologists discuss the innovations shaping 5 chronic skin diseases—psoriasis, atopic dermatitis, alopecia areata, vitiligo, and hidradenitis suppurativa—and share the challenges and opportunities for biopharmaceutical companies developing innovative treatments....
Keith Berelowitz
Transforming clinical trials to accelerate drug development
...
How the WHO hepatitis strategy measures up in the field
With hepatitis cases on the rise, Dr Anthony Martinez, member of the International Hepatitis Education Program (IHEP), shares his perspective on the World Health Organization’s new strategy for hepatitis elimination...