Marlow-based communications group HPS has acquired specialist healthcare agency Hanson Zandi.
HPS has operated in the healthcare sector for over 20 years, working with groups such as the NHS Social Marketing Framework.
Now thanks to its new expansion, the 30-year-old business can further produce campaigns across the pharma and medical device sectors.
Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner.
“We already have exceptional credentials in the automotive and consumer electronics markets; the acquisition of Hanson Zandi now gives us an incredibly strong presence in the healthcare sector as well.”
Elaine Zandi, managing director of Hanson Zandi, said: “HPS’s approach, overall philosophy and ambition in the healthcare sector aligned perfectly with that of our own.
“In addition, the ability to work with HPS’s in-house capabilities like market research, data analytics, customer insight and motion graphics give us exciting new opportunities to develop our thought-leading, patient-centric strategies and to better service our clients.”
As part of the acquisition, Hanson Zandi will join the HPS office in Marlow.