Ideas Foundation wins Creative Floor Awards Talent Fund

The Ideas Foundation has been awarded the 2018 Talent & Diversity fund at The Creative Floor Healthcare Awards.

The Ideas Foundation is a charity which helps diversify the talent coming into the creative industries, which remain dominated by those with a more privileged background, and has won the Creative Floor funding on previous occasions. It has been working with schools and agencies since 2000 to help more young people get their first break in the sector.

A proportion of profits raised from the Creative Floor awards goes towards increasing diversity and untapped talent in health and wellness communication agencies. Over the past six years, The Creative Floor Healthcare Awards has raised over £80,000 towards its Talent & Diversity Fund, with this year’s fund totalling £15,000.

Shaheed Peera, founder of The Creative Floor Healthcare Awards said: “Diversity and talent are the life blood of our industry and we’re proud to be supporting the next generation of superstars. We humbly thank all the organisations who put forward their proposals and everyone who supports this very special award show.”

Any charity or organisation could apply for the fund by answering the following brief: How would you use the fund to help increase underprivileged talent and diversity into health and wellness communication agencies?

This year, submissions came from Artists in Residence, School of Communication of Arts 2.0, Create Jobs, Comino Creative Consortium, JOLT and The Ideas Foundation. Winners of The Creative Floor Healthcare Awards 2018 each had a vote on who wins.

Helen Poole, creative programme manager at The Ideas Foundation said: “We are delighted to win The Creative Floor Talent Fund once again. Previous wins have enabled us to run some incredible projects with young people based around raising awareness of topics such as mental health and skin cancer. We can't wait for the next powerful project campaign to inspire the young generation and would love to hear from brands and agencies who would like to collaborate”.