IPA 2009 Best of Health Awards shortlist

The Institute of Practitioners in Advertising (IPA) has revealed its shortlist of the best creative work in healthcare across 20 categories.

A total of 23 agencies out of 64 entrants from around the world have been shortlisted. Overall, 77 pieces of work will be judged in the final.

Convenor of the judges, Adrian Parr, said: "Hepatitis, cancer, testosterone treatment and baby formula, among many others, are difficult issues and unusual products to advertise and I was very impressed by the innovative and highly creative methods employed. Congratulations to all shortlisted agencies."

Shortlisted agencies

• BJL
• Brand X
• CDM Munich
• CMW
• Dark Horse Agency
• DDB Remedy
• DLKW
• Dr Foster Intelligence
• Euro RSCG London
• Family
• Langland
• McCann Erickson Communications House
• McCann Singapore
• Ogilvy Healthworld Advertising
• Raw Design Studio
• Seven Stones
• Sudler & Hennessey SRL
• Swordfish Advertising
• TBWA/Paling Walters
• The Hub
• Torre Lazur McCann
• Ward 6
• Woolley Pau

The final results will be published on PMLiVE following the Best of Health Awards Ceremony on July 9, 2009.

Why not take a look at the latest healthcare ads from several agencies, including some of those shortlisted, on PMLiVE's Gallery