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IPA Best of Health Awards
It is not solely as home to the famous Chelsea Flower Show that the Conservatory at the Royal Hospital Chelsea in London should be brought to mind
It is not solely as home to the famous Chelsea Flower Show that the Conservatory at the Royal Hospital Chelsea in London should be brought to mind. The secluded gardens and tranquil setting make the most of the scented air wafting in through the side doors, creating an unperturbed atmosphere that was the backdrop to the first IPA Best of Health Awards.
Advertising practitioners from agencies up and down the country gathered together to celebrate creativity in healthcare advertising at an event originally conceived and organised by the Healthcare Advertising Agencies Group (HAAG) for over 10 years. It is now recognised by agencies working in the field to provide bespoke recognition of achievement in healthcare advertising, being the only awards made entirely by industry peers.
Clear Marketing Communications walked away with Best in Show on the night for its anti-smoking campaign for Action on Smking and Health (ASH). Woolley Pau once again scooped several trophies, including the Dave Eason Award for Best Use of Photography for Perfalgan Post-Op People, and Best Use of Copywriting for Ovex What To Do About Threadworm.
Meanwhile, Best Use of Illustration went to Saatchi & Saatchi Healthcare for its Cipralex ads Fan/Hoover/Chainsaw, and New Performance Werbeagentur won Best Art Direction.
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Healthcare Professional Press Advertising | ||
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entry |
agency |
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silver |
Pharmaceutical Distribution - MedDrive |
Doom and Dickson |
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ReQuip - Halloween |
GSW Junction 11 |
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bronze |
AXA - Big Baby |
Huntsworth Health |
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Biogel Eclipse - Moon Hand |
Rainmaker Advertising |
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BuTrans - 7 Days |
Langland |
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Calcichew-D3Forte - Can You Spare Ten Seconds? |
GSW Junction 11 |
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Calcichew-D3Forte - The Ten Second Trial |
GSW Junction 11 |
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Calcichew-D3Forte - Try The Ten Second Trial |
GSW Junction 11 |
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Durex - Min Capacity |
Halesway |
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Innovex - Balance |
Langland |
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Innovex - Buildings |
Langland |
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Kettering General Hospital - Vital |
Tribal |
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Lodine - Smiling Knuckle |
Swordfish Advertising |
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Medicsight CAD - Pins |
Swordfish Advertising |
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Mizollen - Picnic |
Woolley Pau |
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Nicorette Gum/Cut Down Then Stop - Bike |
Ogilvy Healthworld Advertising |
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Nicorette Gum/Cut Down Then Stop - Horse |
Ogilvy Healthworld Advertising |
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Pharmaceutical Distribution - Snapshot |
Doom and Dickson |
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Rectogesic - Toilet Roll |
Huntsworth Health |
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Rennie - Chilli |
Paling Walters |
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Rennie - Gerkin |
Paling Walters |
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Reminyl - Fading Man |
Swordfish Advertising |
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ReQuip - Christmas |
GSW Junction 11 |
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ReQuip - Remembrance Sunday |
GSW Junction 11 |
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ReQuip - Wimbledon |
GSW Junction 11 |
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Rosemont - Coffee Cup |
Rainmaker Advertising |
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Seroquel - Golf |
Langland |
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Seroquel - Tower |
Langland |
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Yentreve - Found |
Torre Lazur McCann Healthcare London |
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Consumer Press Advertising | ||
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entry |
agency |
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silver |
Ovex - What To Do About Threadworm |
Woolley Pau |
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Teenage Pregnancy - Condumb |
Delaney Lund Knox Warren and Partners |
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Teenage Pregnancy - Pants |
Delaney Lund Knox Warren and Partners |
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bronze |
Morgantown - Chair |
Langland |
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Morgantown - Paint Dry |
Langland |
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Morgantown - Time |
Langland |
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Neuropathic Trial - Slippers |
Langland |
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Savlon Plasters - Magnet/Mask |
Euro RSCG Life |
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Savlon Plasters - Sub/Limo |
Euro RSCG Life |
Click on images for a larger view:
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Healthcare Professional Press ADVERTISING Campaign | ||
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entry |
agency |
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silver |
Cipralex - Fan/Hoover/Chainsaw |
Saatchi & Saatchi Healthcare |
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Xenical - Lethal Obsession |
Paling Walters |
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bronze |
Amdel - Please Don't Go |
Woolley Pau |
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Calcichew-D3Forte - Ten Seconds |
GSW Junction 11 |
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Complan - Young at Heart |
Paling Walters |
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Detrusitol XL - Toiletheads |
Matthew Poppy Ogilvy |
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Gaviscon Advance - A Little Bit of Genius |
Health @ JWT |
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Meat and Lifestock Australia - Red Meat - Omega3/Before Carbs/Brain Development |
URSA Communications |
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Nurofen For Children - 3 Month Campaign |
Medicus UK |
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ReQuip - Their Lives in Their |
GSW Junction 11 |
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Rosemont - Dysphagia |
Rainmaker Advertising |
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Seroquel - Turn First |
Langland |
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Symbicort - Cook/Painter/Teacher/Policeman |
Saatchi & Saatchi Healthcare |
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Consumer Press Advertising Campaign | ||
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entry |
agency |
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silver |
Beechams All in One - Ice Hole/Leeches/Urine/Flagellation |
Grey London |
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Signal/Aim/Pepsodent - Hidden Sugars |
Bartle Bogle Hegarty |
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bronze |
Morgantown - This Much Cash |
Langland |
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Charity Advertising | ||
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entry |
agency |
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silver |
ASH - Smokers Make Poor Swimmers |
Clear Marketing Communications
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Cancer Research UK - Scotland |
Family Advertising |
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bronze |
Back to Life - Back to Life |
Timebank |
Special award
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Dave Eason Awards for Best use of photography | |
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entry |
agency |
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Perfalgan - Post-Op People |
Woolley Pau |
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Best use of Copywriting | |
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entry |
agency |
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Ovex - What To Do About Threadworm |
Woolley Pau |
Click on images for a larger view:
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Public Sector Advertising | ||
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entry |
agency |
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silver |
Equal - Gay Dolls Campaign |
Guy Robertson Partnership
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bronze |
NHS Health Scotland; Smoking - Butts |
The Bridge |
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See Me - Cloud Boy/Girl |
IAS SMARTS |
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Teenage Pregnancy - Want Respect? |
Delaney Lund Knox Warren and Partners |
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Consumer International Campaign | ||
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entry |
agency |
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silver |
Signal/Mentadent/Aim - Hidden Sugars |
Bartle Bogle Hegarty |
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Healthcare Professional Mixed Media Campaign | ||
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entry |
agency |
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silver |
Avonex - Shoe Box |
Seven Stones |
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Idrolax - The Required Effect |
Woolley Pau |
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Invirase - East Meets West |
DDB Healthcare |
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Perfalgan - Post-Op People |
Woolley Pau |
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bronze |
Arimidex - I Can Do It |
Seven Stones |
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Benzamycin - Acne Can Be Cruel |
Roundhouse Healthad |
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BuTrans - 7 Days Campaign |
Langland |
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Equasym XL - Black knight/Map/ |
Torre Lazur McCann Healthcare London |
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Equasym XL - Paper/Pen/Aeroplane |
Torre Lazur McCann Healthcare London |
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OxyContin - Release |
Roundhouse Healthad |
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Protelos - Ladies |
Paling Walters |
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Rosemont - Dysphagia |
Rainmaker Advertising |
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Consumer Mixed Media Campaign | ||
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entry |
agency |
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silver |
Teenage Pregnancy - Want Respect? |
Delaney Lund Knox Warren and Partners |
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bronze |
National Blood Service - Children Receiving a Blood Transfusion pack |
National Blood Service |
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Best use of Illustration | |
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entry |
agency |
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Cipralex - Fan/Hoover/Chainsaw |
Saatchi & Saatchi Healthcare |
Click on images for a larger view:
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Consumer Advertising with a clear healthcare message | ||
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entry |
agency |
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bronze |
Flora/Becel - Quest |
Bartle Bogle Hegarty |
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Consumer tv/Video/Promotional Film | ||
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entry |
agency |
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silver |
Beechams Flu Plus - Yak |
Grey London |
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bronze |
Beechams All in One - Ice Hole |
Grey London |
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NHS Health Scotland; Smoking - Butts |
The Bridge |
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Teenage Pregnancy - Cool |
Delaney Lund Knox Warren and Partners |
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Teenage Pregnancy - Got Everything |
Delaney Lund Knox Warren and Partners |
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Healthcare Professional New Media | ||
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entry |
agency |
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bronze |
Epaderm/Tubifast - www.skincareworld.co.uk |
The Foundry Communications |
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Seroquel - Bipolar Mania |
Langland |
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Consumer New Media | ||
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entry |
agency |
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silver |
Mates Condoms - Vibrating Ring |
Claydon Heeley Jones Mason |
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bronze |
Epaderm/Tubifast - www.skincareworld.co.uk |
The Foundry Communications |
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Teenage Pregnancy - Condumb |
Delaney Lund Knox Warren and Partners |
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Teenage Pregnancy - Pants |
Delaney Lund Knox Warren and Partners |
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Consumer Poster Individual | ||
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entry |
agency |
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silver |
Cancer Research UK - Scotland |
Family Advertising |
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bronze |
Deep Freeze - Football |
Euro RSCG Life |
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Deep Freeze - Kick Boxer |
Euro RSCG Life |
Special Award
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Best use of Art Direction | |
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entry |
agency |
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Self-promotion piece - New*Comer |
New*Performance Werbeagentur |
Click on images for a larger view:
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Healthcare Professional poster campaign | ||
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entry |
agency |
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bronze |
Bracco Contrast Media - Niopam/ProHance/SonoVue/MultiHance |
Pulsar Healthcare Communications |
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Consumer Poster Campaign | ||
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entry |
agency |
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bronze |
5 A Day Young Independents - Carrot/Broccoli/Pulling Power/Social Life/Performance |
23red |
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Self-Promotion | ||
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entry |
agency |
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silver |
New performance Werbeagentur - New*Comer |
New*Performance Werbeagentur |
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Seven Stones - Snow Man |
Seven Stones |
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Woolley Pau - What Would Woolley Pau Do? |
Woolley Pau |
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bronze |
Lane, Earl and Cox Advertising - Research |
Lane, Earl and Cox Advertising |
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Ogilvy Healthworld Advertising - |
Ogilvy Healthworld Advertising |
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Saatchi & Saatchi Healthcare - Xmas Cards |
Saatchi & Saatchi Healthcare |
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Self Promotion - |
Huntsworth Health |
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Self-promotion - Bat and Ball |
Lane, Earl and Cox Advertising |
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Seven Stones - Seven Stones |
Seven Stones |
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Best of show | |
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entry |
agency |
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ASH - Smokers Make Poor Swimmers |
Clear Marketing Communications |
Click on images for a larger view:
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panel of judges | |
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Peter Fraser |
Senior copywriter, Grey Healthcare UK |
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Piotr Henning |
Creative director, Matthew Poppy Ogilvy |
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Don Nicholson |
Creative director, Torre Lazur McCann Healthcare
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And O'Donnell |
Creative director, Langland |
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Marcus Perry |
Managing director, PBC |
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Russell Speed |
Creative director, Ogilvy Healthworld
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Frank Walters |
Creative director, Paling Walters
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Jon Watson |
Creative director, Sudler and Hennessey
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