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IPA Best of Health Awards results announced

The Institute of Practitioners in Advertising Best of Health Awards 2009 took place on July 09 at the Gilgamesh Studios in Camden, London

The Institute of Practitioners in Advertising (IPA) Best of Health Awards 2009 took place on July 9 at the Gilgamesh Studios in Camden, London.

The prestigious 'Best of Show' awards were presented to Mother Advertising in the consumer category for the 'Pablo' campaign for Frank on behalf of the Central Office of Information (COI), and to Langland in the healthcare professional category for the 'Smell the stilton' campaign for Nexavar on behalf of Bayer Schering.

Adrian Parr, convenor of judges and creative director of Torre Lazur McCann said: "The IPA Best of Health Awards are vital in highlighting the role that we play in communicating important healthcare messages in creative, attention-grabbing ways. They set, and then raise, the bar for creativity in our sector. My congratulations go to all 77 winners of this year's awards."

Founded in 1917, the IPA is the trade body and professional institute for UK advertising, media and marketing communications agencies.  

Results

Special prizes 

Category Campaign Product Client  Agency
Best of show consumer Pablo Frank COI Mother Advertising
Best of show healthcare professional Smell the stilton Nexavar Bayer Schering Langland
Best use of art direction Pablo Frank COI Mother Advertising
Best use of copywriting  Lose weight feel great  n/a Ashton, Leigh and Wigan Primary Care Trust  McCann Erickson Communications House 
Best use of illustration CYP engagement  n/a Barking and Dagenham NHS  Raw Design Studio 
Best use of photography  Risks forewarned  n/a Idis Langland

Gold awards

Category Campaign Product Client  Agency
Consumers/ patients, TV/video or promotional film Pablo Frank COI Mother Advertising
Healthcare professionals, direct mail Smell the stilton Nexavar Bayer Schering Langland

Silver awards

Category Campaign Product Client  Agency
Consumers/ patients, mixed media campaign Confronting death phase 2 n/a Marie Curie DLKW
Consumers/ patients, mixed media campaign Lose weight feel great  n/a Ashton, Leigh and Wigan Primary Care Trust  McCann Erickson Communications House
Consumers/ patients, mixed media campaign CYP engagement n/a Barking and Dagenham NHS  Raw Design Studio 
Consumers/ patients, new media Real danger n/a Pfizer Langland
Consumers/ patients, TV/video or promotional film Rat Get real Pfizer Langland
Consumers/ patients, TV/video or promotional film Braincrashers Frank COI Mother Advertising
Healthcare professionals, international campaign Gorilla - UK/Spanish/ Danish  Epipen  ALK Abello Langland 
Healthcare professionals, press campaign  Targets  Crestor  AstraZeneca Langland  

Bronze awards

Category Campaign Product Client  Agency
Business to Business, individual www.brandx.com n/a Brand(x) Brand(x)
Newcomer 2009 n/a Newcomer CDM Munich CDM Munich
www.darkhorseagency.com n/a Dark Horse Agency Dark Horse Agency
Forwards backwards Seroquel XL AstraZeneca Langland
Cork n/a Langland Langland
Map out your future – Americas n/a Kendle recruitment Langland
Map out your future – Europe n/a Kendle recruitment Langland
Wherever, whenever n/a  Idis  Langland 
Earlier impact  n/a  Idis  Langland 
Risks forewarned  n/a  Idis   Langland 
Rat  n/a  Langland  Langland 
 Business to Business, campaigns Old/Space/Rat  n/a   Langland   Langland  
Map out your future  n/a   Kendle recruitment  Langland  
Spheres  n/a  Idis  Langland 
 Consumers/patients, direct mail and marketing Symptoms  Yasmin  Bayer Schering  Torre Lazur McCann 
 Consumers/ patients, mixed media campaign Stroke awareness  n/a  Department of Health/ COI  DLKW 
Chopper/70s kid/Capri/ 70s van  n/a  NHS North East Essex Diabetes Testing  Dr Foster Intelligence 
Planet you/ Small but clever  Yakult  Yakult Euro RSCG London 
Kid K  Kogenate  Bayer Schering Pharma  Langland 
Flu & you  n/a  Sanofi Pasteur MSD  Woolley Pau 
Consumers/ patients, new media  www.badhealth.nhs.uk  n/a  Barking and Dagenham NHS  Raw design studio 
Consumers/ patients, poster individual and campaign  Be cotsafe  n/a  Manchester NHS BJL 
Barrier  Voltaren  Novartis Consumer Health GmbH  CDM Munich 
Health check  n/a  NHS health check (COI)  CMW
Chopper/70s kid/Capri/ 70s van   n/a  NHS North East Essex Diabetes Testing   Dr Foster Intelligence  
 Lose weight feel great  n/a  Ashton, Leigh and Wigan Primary Care Trust   McCann Erickson Communications House 
Lose the smoker  n/a Pfizer  Ogilvy Healthworld Advertising
Lose the fags  n/a  NHS Stockport  The Hub 
Ready to go  n/a  Sanofi Pasteur MSD  Woolley Pau  
Consumers/patients, press individual  Confronting death phase 2  n/a   Marie Curie  DLKW 
Exercise  n/a   Ashton, Leigh and Wigan Primary Care Trust McCann Erickson Communications House 
The punk  n/a  Singapore Red Cross Society  McCann Singapore 
The bride  n/a Singapore Red Cross Society  McCann Singapore  
Lose the smoker  n/a  Pfizer  Ogilvy Healthworld Advertising 
Consumers/patients, press campaign  Confronting death phase 2 n/a  Marie Curie   DLKW
Spilt milk Lacto free  Arla Foods CN  Euro RSCG London 
Bitter taste!/Dangerous bottle!/Dangerous straw!  Bitrex  Bitrex Family 
Consumers/patients, radio advertising  Confronting death phase 2  n/a  Marie Curie  DLKW 
Consumers/patients, TV/video or promotional film  Stroke awareness TV  Stroke Awareness  Department of Health/COI  DLKW 
Sick, Teenage Pregnancy - Want Respect? Use A Condom  n/a Department for Children, Schools & Families  DLKW 
Fancy a gag  Nicotinell  Novartis Euro RSCG London
Black spot   n/a Novartis AMD Disease Awareness  Ogilvy Healthworld Advertising 
Lightbulbs  Campaign Against Drug Abuse Italian Government Sudler & Hennessey SRL
Healthcare professional, direct mail  Seat, by Psychiatry Live  n/a  AstraZeneca  Langland 
Superhero  Equasym  UCB  Torre Lazur McCann 
Let's talk shrug  Duac Stiefel  Woolley Pau 
Healthcare professional, press individual   Corridor, Compass n/a  Schering-Plough  Langland 
Chairs, Compass  n/a  Schering-Plough   Langland 
People, Compass  n/a  Schering-Plough   Langland 
Basketball  Crestor  AstraZeneca  Langland 
Dartboard  Crestor  AstraZeneca Langland 
Apple  Crestor  AstraZeneca  Langland 
Ant  Crestor AstraZeneca  Langland 
Nourishing potential – Balloon  SMA  Wyeth  Seven Stones 
Nourishing potential – Football  SMA  Wyeth   Seven Stones 
Cracked Unguentum M  Almirall  Swordfish Advertising 
Burger – 10 years  Xenical  Roche  TBWA/Paling Walters 
Egg – 10 years  Xenical  Roche  TBWA/Paling Walters 
Curry tin  Xenical  Roche  TBWA/Paling Walters
Healthcare professional, mixed media campaign  Lost, Compass  n/a Schering-Plough  Langland 
Free the nose  Sterimar  Church & Dwight  Woolley Pau 
Ready 2 go  n/a Sanofi Pasteur MSD  Woolley Pau
Healthcare professional, poster campaign  Hands campaign  Remicade in RA  Schering Plough  DDB Remedy 
Gadgets  Remicade in RA  Schering Plough  DDB Remedy 
Healthcare professional, press campaign  Lost, Compass n/a Schering Plough  Langland 
Bike/Toupe/Trophy  Testogel/Reandron 1000  Bayer Schering  Ward 6 
Healthcare professional, TV/video or promotional film  Thinking in different directions  n/a  Stryker Orthopedics Ogilvy Healthworld Advertising 

 

Why not take a look at the latest healthcare ads from several agencies, including some of those shortlisted, on PMLiVE's Gallery
View the shortlisted agencies

10th July 2009

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