Please login to the form below

Not currently logged in
Email:
Password:

IPG Mediabrands creates healthcare agency

New global life sciences division Healix launched in the US

IPG MediabrandsInternational media agency group IPG Mediabrands has launched a new healthcare offering focused exclusively on life science and healthcare brands.

Based in New York with affiliates across the EMEA and Asia-Pacific regions, the new agency - called Healix - will provide pharmaceutical, biotech and healthcare clients with media planning strategies created using innovative data analytics tools.

Henry Tajer, global chief executive of IPG Mediabrands, said: “Healix is an evolution of our best-in-class services.

“The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network's expertise across media intelligence and innovation.”

Jeffrey Erb will lead the new venture as president of its North American operations, joining the agency group from Alliance Life Sciences where he served as its senior vice president and managing director.

Erb commented: “I'm very excited to be part of the IPG Mediabrands team and its innovative approach to media.

“The creation of a media company completely dedicated to healthcare demonstrates IPG Mediabrands' commitment to providing its clients with the highest caliber of service specific to their market.

“I'm thrilled to be leading that charge.”

Article by
Rebecca Clifford

10th October 2016

From: Marketing

Share

Tags

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, healthcare communication services to the pharmaceutical industry across the globe, with a focus...

Latest intelligence

Flu
Influenza – the risk to vulnerable populations
Why we can't get complacent about flu vaccination...
dementia
Alzheimer’s Research UK highlights socio-economic inequalities in dementia risk
The charity aims to improve the number of women participating in dementia research and grow awareness of dementia risk factors...
Data security
Concerns about data security are building a strong case for clinical mobility in EMEA
Electronic medical records have transformed the storage of sensitive information but how can the healthcare sector continue to protect patient and staff data?...