KP360 launches e-Path

eMedFusion, KnowledgePoint360's digital healthcare agency, has expanded its strategic services with the launch of digital marketing methodology e-Path.

e-Path is a tool designed to provide insight into a client's online presence; an understanding of the needs and requirements of stakeholders; and the delivery of a digital strategy to meet these requirements.

David Moore, senior vice president for eMedFusion, commented: "As the pace of change within the pharmaceutical and healthcare industry accelerates, innovation and creativity are fundamental value drivers and nowhere is that more evident than in the digital arena.

"With e-Path, eMedFusion's digital consultancy team is able to offer our clients a robust, proven approach fuelled by insights and best practices from a variety of different industries applied to the particular dynamics of the digital healthcare space."