Campaigns for a cosmetic dermatology product and a spoof STI police dog unit picked up the top prizes at the 20th IPA Best of Health Awards in London last week.
The ‘Best of Show’ for advertising to consumers prize went to Langland for its integrated ‘Sniffers’ campaign for Randox’s Confidante, which raising awareness of home-testing kits for sexually transmitted infections.
The agency created an online campaign was based on the fictional ‘STI Detection Unit’ and the agency created a satirical documentary following its officers and dogs around.
Meanwhile, US creative shop CAHG was awarded ‘Best of Show’ for advertising to healthcare professionals for its press advertisement campaign for Restylane Silk.
The campaign (pictured above) featured modern photographic versions of classic paintings by famous artists as part of its drive to harness dermatologists’ perceptions of themselves as artists and thus to portray Restylane a the right tool for the job.
James Sexton, chairman of judges and creative director at Ogilvy One Worldwide, said: “There were plenty of creative highlights for me in this 20th year of the Awards.
“The humorous approach taken for Confidente with an ‘STI Detection Unit’ was an excellent way to engage young people. A mockumentary video got people talking online about something that’s usually embarrassing. It is probably the first time a campaign about viral STIs actually went viral.
“The Restylane Silk print ads were a vision of beauty. The effects achieved by artists like Botticelli and Vargas are compared to the effects aesthetic dermatologists can attain using Silk. The photographs have been styled exceptionally, and it was a stunningly simple way to appeal to dermatologists’ pride, artistry and perfectionism.”
In addition to the two Golds, the IPA judges awarded 34 Silver and 42 Bronze prizes.
Frank Walters, convenor of judges executive creative director and chairman at Frontera London, said: “The 20th Anniversary Best of Health Show has certainly lived up to expectations in both quantity and quality of entries.
“The winning line-up provides a collection of the finest creative healthcare communications.”
The ceremony at the Café de Paris also saw the industry’s top young talent also been recognised with the IPA Best of Health’s inaugural Pip Award.
This was won by Rachel Lamb, Sarah Beane, Julia Jerrum, Maxine Bacon at Lime, with teams from Saatchi & Saatchi Health London and Sudler London highly commended.
IPA Best of Health 2015 full results
Special Prizes
Best of Show Consumer
‘Sniffers’, for Confidante, by Langland
Best of Show Healthcare Professional
‘Restylane Silk Direct-to-Professional Print Ad Campaign’, for Restylane Silk, by CAHG New York – Chicago – San Francisco
Best Use of Illustration
‘Penny The Pirate’, for OPSM, by Saatchi & Saatchi Sydney
Best Use of Copywriting
‘World Heart Day’, for AstraZeneca Cardiology, by McCann Health South Africa
Best Use of Art Direction
‘Levact – a new perspective’, for Levact, by VCCP Health London
Best Use of Photography
‘Restylane Silk Direct-to-Professional Print Ad Campaign’, for Restylane Silk, by CAHG New York – Chicago – San Francisco
Pip Award for Young Talent
Winner: ‘The Trojan High’, for The Angelus Foundation, by Rachel Lamb, Sarah Beane, Julia Jerrum, Maxine Bacon at Lime
Highly commended: ‘Le gal’, for The Angelus Foundation, by Kate Crags, Rosie Hider, Ben Gibson, Luke Middleton, Vibhuti Thake at Saatchi & Saatchi Health London
Highly commended: ‘The Experiment’, for The Angelus Foundation, by Jay Coombes, Rebecca Foster, Stephanie Mills at Sudler London
Gold Awards
Consumer – UK Integrated Campaign
‘Sniffers’, for Confidante, by Langland
Consumer – Direct Marketing & Promotional Communications Individual
‘Intimate Words’, for Always, by Leo Burnett México
Silver Awards
Consumer – Film Campaign
‘Total Incredible Mouth’ for Colgate Total, by Red Fuse Communications Hong Kong/MEC
Consumer – Film Campaign
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Out of Home Individual
‘Roadblock’ for AstraZeneca Respiratory, by McCann Health South Africa
Consumer – UK Integrated Campaign
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – UK Integrated Campaign
‘Second-Hand Smoke: Taking it right outside to protect Scotland’s kids’ for Healthier Scotland, by Story.
Consumer – International Integrated Campaign
‘Penny The Pirate’, for OPSM, by Saatchi & Saatchi Sydney
Consumer – International Integrated Campaign
‘Timone & Clara’ for ICON, by Langland
Consumer – International Integrated Campaign
‘Breathless Moments’ for AstraZeneca Respiratory, by McCann Health South Africa
Consumer – Digital Media
‘Penny The Pirate’, for OPSM, by Saatchi & Saatchi Sydney
Consumer – Social Media
‘Sniffers’, for Confidante, by Langland
Consumer – Social Media
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Direct Marketing & Promotional Communications Individual
‘Penny The Pirate’, for OPSM, by Saatchi & Saatchi Sydney
Consumer – Direct Marketing & Promotional Communications Campaign
‘Penny The Pirate’, for OPSM, by Saatchi & Saatchi Sydney
Consumer – Direct Marketing & Promotional Communications Campaign
‘Timone & Clara’ for ICON, by Langland
Consumer – Press Advertisement Individual
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Press Advertisement Campaign
‘World Heart Day’ for AstraZeneca Cardiology, by McCann Health South Africa
Consumer – Press Advertisement Campaign
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Film Individual
‘Sniffers’, for Confidante, by Langland
Consumer – Film – Individual
‘Australia’s Top Foot Model’ for SolvEasy Tinea Cream, by H&T Melbourne
Healthcare Professional – UK Integrated Campaign
‘The Trouble with Dragons’ for Shire in ADHD, by McCann Manchester
Healthcare Professional – International Integrated Campaign
‘Soolantra: Introducing a Tough Topical Campaign’ for Soolantra, by McCann Echo Mountain Lakes
Healthcare Professional – International Integrated Campaign
Real Expressions’ for Allergan Facial Aesthetics, by Saatchi & Saatchi Health London
Healthcare Professional – International Integrated Campaign
‘Levact – a new perspective’ for Levact, by VCCP Health London
Healthcare Professional – International Integrated Campaign
‘The Week After’ for Xarelto, by Frontera London
Healthcare Professional – Digital Media
‘This is Stroke’ for Pradaxa by Publicis Life Brands Resolute London
Healthcare Professional – Direct Marketing & Promotional Communications Individual
‘7am’ for Shield Therapeutics ECCO materials, by CDM London
Healthcare Professional – Direct Marketing & Promotional Communications Campaign
‘Looks can be deceiving for Shield Therapeutics ECCO materials, by CDM London
Healthcare Professional – Press Advertisement Individual
‘Soolantra: Introducing a Tough Topical Campaign’ for Soolantra, by McCann Echo Mountain Lakes
Healthcare Professional – Press Advertisement Campaign
‘Restylane Silk Direct-to-Professional Print Ad Campaign’, for Restylane Silk, by CAHG New York – Chicago – San Francisco
Healthcare Professional – Press Advertisement Campaign
Act Before Impact’ for Prolia, by PAN Unlimited
Healthcare Professional – Film Individual
A Daughter’s Wedding’ for Alimta, by McCann Health Japan Tokyo
Healthcare Professional – Film Individual
Soolantra: Introducing a Touch Topical Campaign’ for Soolantra, by McCann Echo Mountain Lakes
Healthcare Professional – Film Individual
Nick’s Film’ for Healthcare at Home, by Langland
Healthcare Professional – Film Individual
This is Stroke’ for Pradaxa by Publicis Life Brands Resolute London
Bronze Awards
Business to Business – Self Promotion Individual
‘X-Ray Business Cards’, for McCann Health Dubai, by McCann Health Dubai
Business to Business – Self Promotion Individual
‘Little book of thingvertising’ by woolley pau gyro
Business to Business – Self Promotion Campaign
‘The launch of thingvertising’ by woolley pau gyro
Business to Business – Other Business to Business Communications Campaign
‘Inspiring Change’ for Gilenya, by Publicis Life Brands Resolute London
Business to Business – Other Business to Business Communications Campaign
‘Companies are also humans’ for Swedish Work Environment Authority, by GRANATH/ Havas Health Sweden
Consumer – Film Campaign
James and Dan’ for Momentum, by nitrogen (a Huntsworth Health Company)
Consumer – Out of Home Individual
‘Cough, Cough, Cough’ for Jill Walker and Diane Primrose from the Scottish Government by The Leith Agency Edinburgh
Consumer – Out of Home Individual
‘In the Dark’ for Invega Sustenna, by Saatchi & Saatchi Health Sydney
Consumer – Out of Home Campaign
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Out of Home Campaign
‘Let’s Talk Sh*t Campaign’, for Beating Bowel Cancer, by Frontera London
Consumer – Out of Home Campaign
‘You Can Never Tell’ for World Aids Day, by Crayons Advertising New Delhi
Consumer – Radio Individual
‘Yesterday’ for Cancerinfo.co.nz, by Insight NZ
Consumer – Radio Individual
‘Big Word’ for Cancerinfo.co.nz, by Insight NZ
Consumer – UK Integrated Campaign
‘The Trouble with Dragons’ for Shire in ADHD, by McCann Manchester
Consumer – UK Integrated Campaign
’10 Minute Shake Up’ for Change4Life, by M&C Saatchi London
Consumer – International Integrated Campaign
‘Health is Beautiful. Find your health.’ for Omron, by McCann Health Shanghai
Consumer – Digital Media
‘The Trouble with Dragons – App’ for Shire in ADHD, by McCann Manchester
Consumer – Digital Media
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Direct Marketing & Promotional Communications Individual
‘Stories of Rebirth Campaign’ for Pathway, by Frontera London
Consumer – Direct Marketing & Promotional Communications Campaign
‘Let’s Talk Sh*t Campaign’, for Beating Bowel Cancer, by Frontera London
Consumer – Direct Marketing & Promotional Communications Campaign
‘In the Dark’ for Invega Sustenna, by Saatchi & Saatchi Health Sydney
Consumer – Press Advertisement Individual
‘Stretto – Pool’ for Roche, by Langland
Consumer – Press Advertisement Individual
‘Stretto – Bed’ for Roche, by Langland
Consumer – Press Advertisement Campaign
‘Stretto’ for Roche, by Langland
Consumer – Film Individual
‘Helping Scotland understand there’s no place for smoking on NHS grounds’ for NHS Scotland – Smokefree Grounds, by Story
Healthcare Professional – Digital Media
‘The Week After’ for Xarelto, by Frontera London
Healthcare Professional – Digital Media
‘AstraZeneca Patient Profiler TouchTable’ for AstraZeneca, by Ogilvy Healthworld London
Healthcare Professional – Digital Media
‘The Road Ahead Challenge’ for Trajenta, by Sudler London
Healthcare Professional – Digital Media
‘Behind the Façade’ for Stiefel, by DJM Unlimited Richmond
Healthcare Professional – Direct Marketing & Promotional Communications Individual
‘BORING’ for Shield Therapeutics ECCO materials, by CDM LONDON
Healthcare Professional – Direct Marketing & Promotional Communications Individual
‘SUCKS’ for Shield Therapeutics ECCO materials, by CDM LONDON
Healthcare Professional – Direct Marketing & Promotional Communications Individual
‘The Breathing Wall’ for Actavis+Allergan’s cystic fibrosis (CF) franchise, by Sudler London
Healthcare Professional – Direct Marketing & Promotional Communications Individual
‘The Week After’ for Xarelto, by Frontera London
Healthcare Professional – Direct Marketing & Promotional Communications Individual
‘Hard to see, but easy to find – Rare Disease Awareness Campaign for Gaucher Disease’ for Shire Pharmaceuticals, by bmore Creative
Healthcare Professional – Press Advertisement Individual
‘Noodle Critters’ for Vivaxim, by Saatchi & Saatchi Health Sydney
Healthcare Professional – Press Advertisement Individual
‘Levact – a new perspective’, for Levact, by VCCP Health London
Healthcare Professional – Press Advertisement Individual
‘Every Bite is a Hazard’ for Fresenius Kabi Thick & Easy, by Havas Life Mediacom
Healthcare Professional – Press Advertisement Individual
‘Stronger Bones’ for Forteo, by McCann Health Dubai
Healthcare Professional – Press Advertisement Campaign
‘Exhausted’ for Cow & Gate, by PAN Unlimited
Healthcare Professional – Press Advertisement Campaign
‘Soolantra: Introducing a Tough Topical Campaign’ for Soolantra, by McCann Echo Mountain Lakes
Healthcare Professional – Press Advertisement Campaign
‘Pockets’ for Boehringer Ingelheim’s, by McCann Health Sydney
Healthcare Professional – Film Individual
‘Inspiring Change’ for Gilenya, by Publicis Life Brands Resolute London