Please login to the form below
Langland dominates IPA Best of Health Awards
Langland swept the board at the IPA Best of Health Awards 2010 held June 24, at Gilgamesh Studios in Camden, taking home 50 awards
Langland swept the board at the IPA Best of Health Awards 2010 held last night, June 24, at Gilgamesh Studios in Camden, taking home an amazing 50 awards.
The independent agency won the Best in Show Healthcare Professional Award for 'Big Pain' Butrans and a special award for Best Use of Art Direction for 'Self-infusion Guide', along with 16 silver and 32 bronze.
Dr Foster Intelligence was presented with the only other Best in Show Award of the night for its 'Objects' Care Services campaign. The agency also won two silver and three bronze awards.
"Both winners of the 'Best of Show' awards in this year's competition have managed to convey their important healthcare messages using very simple, yet very effective and well-executed creative work that speaks for itself," said Mark Roalfe, chairman of the judges and executive creative director of rkcr/y&r.
Other big winners on the night included; McCann Manchester, Saatchi & Saatchi Health, Sydney and Woolley Pau. Both McCann Manchester and Saatchi & Saatchi Health, Sydney also took home special awards for 'Chat Up Lines' and 'Chained – Tuk, Tuk', respectively, with the final special award going to The Leith Agency for 'Care Information Services'.
Along with the two Best in Show Awards and special awards a further 26 silver and 87 bronze awards were handed out from a total of 336 entries.
The Best of Health Awards celebrate the best creativity in healthcare advertising, a sector which embraces the promotion of brands to both healthcare professionals and consumers.
Special Prizes
| Category | Campaign | Product | Agency |
| Best of show consumer | Objects | Care services | Dr Foster Intelligence |
| Best of show healthcare professional | Big Pain | Butrans | Langland |
| Best use of art direction | Self-infusion Guide | Kogenate | Langland |
| Best use of copywriting | Chat Up Lines | Durex Play Range | McCann Manchester |
| Best use of illustration | Care Information services | Care services | The Leith Agency |
| Best use of photography | Chained - Tuk Tuk | Dukoral | Saatchi and Saatchi Health, Sydney |
Silver awards
| Category | Campaign | Product | Agency |
| Healthcare Professional, Individual Press Advertisements | Fish | Pegasys | Nitrogen – A Huntsworth Health Agency |
| Wave | Pegasys | Nitrogen – A Huntsworth Health Agency | |
| Stairs | Butrans | Langland | |
| Wheelbarrow | Butrans | Langland | |
| Dog | Butrans | Langland | |
| Healthcare Professional, Press Campaign | Big Pain | Butrans | Langland |
| Healthcare Professional, Mixed Media Campaign | Here's the Good News | Warticon | Woolley Pau |
| Delivering Real Measures of Success | Invega | Torre Lazur McCann | |
| Healthcare Professional, International Campaign | Strong But Gentle Topical Treatment | Locoid | Woolley Pau |
| Consumer, Out-of-home | What Will You Be Ordering? | LDAAT | Grisdale Lesniak Swann |
| Make Your Position Clear | NHS - Ayrshire & Arran/ Greater Glasgow and Clyde/ Lanarkshire | GRP | |
| Objects | NHS Sutton and Merton Urgent Care Services | Dr Foster Intelligence | |
| Killing | Real Danger | Langland | |
| Side-Effects | Real Danger | Langland | |
| Credit Card | Real Danger | Langland | |
| Real Danger Campaign | Real Danger | Langland | |
| Consumer, Film | Fight Back | NHS Birmingham East and North Stop Smoking Service | Dr Foster Intelligence |
| Consumer, Direct Mail and Marketing | Self-Infusion Guide | Kogenate | Langland |
| Consumer, Mixed Media Campaign | Pick A Card | Cocaine | The Leith Agency |
| Real Danger | Real Danger | Langland | |
| Cake a Difference | Bliss | Langland | |
| Business to Business Individual | Drug Problem - Office | Idis | Langland |
| Drug Problem - Car Park | Idis | Langland | |
| Business to Business Campaign | No One Gets Closer | CRF Health | Langland |
| Business, Self Promotion | Haemophilia | N/A | Langland |
| What We Do | N/A | Langland |
Bronze awards
| Category | Campaign | Product | Agency |
| Healthcare Professional, Individual Press Advertisements | Chained – Beach | Dukoral | Saatchi and Saatchi Health, Sydney |
| Chained - Train Station | Dukoral | Saatchi and Saatchi Health, Sydney | |
| Chained - Tuk Tuk | Dukoral | Saatchi and Saatchi Health, Sydney | |
| Pole to Pole – Joggers | Seroquel | Saatchi and Saatchi Health, Sydney | |
| Pole to Pole – Walkers | Seroquel | Saatchi and Saatchi Health, Sydney | |
| Confidence/ TBWA\Paling Walters | Viagra | TBWA\Paling Walters | |
| Photobooth | Kogenate | Langland | |
| Great Expectations | Prostap | Pan Advertising | |
| Healthcare Professional, Press Campaign | Chained - Tuk Tuk/ Train Station/ Beach | Dukoral | Saatchi and Saatchi Health, Sydney |
| Pole to Pole - Joggers/ Walkers/ Commute | Seroquel | Saatchi and Saatchi Health, Sydney | |
| Let's Work | Boehringer Ingelheim Oncology | Ogilvy Healthworld Advertising | |
| Cages | NeuroBloc | Langland | |
| Healthcare Professional, Out-of-home | Cages Exhibition Stand | NeuroBloc | Langland |
| Healthcare Professional, Film | Changing Faces of ADHD | Shire Pharmaceuticals | McCann Manchester |
| Polar Bear | Zebinix | Big Pink | |
| Lucy Animation | Astellas | Big Pink | |
| For Life Viral | Kogenate | Langland | |
| Healthcare Professional, Online | www.durexhcp.co.uk | Durex Condoms | Halesway Limited |
| www.challengingdepression.co.uk | Cipralex | Rainmaker/MSA Digital | |
| Healthcare Professional, Direct Mail | The Good News | Warticon | Woolley Pau |
| Big Pain Mailer | Butrans | Langland | |
| Since Mailer | Avonex | Seven Stones | |
| Healthcare Professional, Sales Material | Get Right in There | Qvar Easi – Breathe | Woolley Pau |
| We Help You Help Them | The Larc Partners | Woolley Pau | |
| Cages - Sales Aid | NeuroBloc | Langland | |
| Big Pain Detail Aid | Butrans | Langland | |
| Healthcare Professional, Mixed Media Campaign | Test for Testosterone | Disease Awareness | Torre Lazur McCann |
| Big Pain Campaign | Butrans | Langland | |
| Photobooth | Kogenate | Langland | |
| Cages Campaign | NeuroBloc | Langland | |
|
Since Campaign |
Avonex | Seven Stones | |
| Healthcare Professional, International Campaign | Delivering Real Measures of Success | Invega | Torre Lazur McCann |
| Cages International | NeuroBloc | Langland | |
| Consumer, Individual Press Advertisements | Body Calligraphy | Sensilube | McCann Manchester |
| Helping Britain Eat What It Likes - 1 | Bisodol | Woolley Pau | |
| Helping Britain Eat What It Likes- 2 | Bisodol | Woolley Pau | |
| Bottle Opener | Opti-Free Express | HC BCN | |
| Cake a Difference | Bliss | Langland | |
| Consumer, Out-of-home |
Chat Up Lines |
Durex Play Range | McCann Manchester |
| Breast Expert | NHS Tameside and Glossop Breast Awareness | Dr Foster Intelligence | |
| Fight Back | NHS Birmingham East and North Stop Smoking Service | Dr Foster Intelligence | |
| See a Better You | Champs (NHS) | BJL | |
| Gerd Burp | Gerd Study | Langland | |
| Cake A Difference - Tart | Bliss | Langland | |
| Cake A Difference - Bake | Bliss | Langland | |
| Cake A Difference - Bun | Bliss | Langland | |
| Cake A Difference - Campaign | Bliss | Langland | |
| Consumer, Film | Pman TV | Flomax Relief | TBWA\Paling Walters |
| The Facts of Life | Full Marks Solution | McCann Manchester | |
| Cocktales | Cocktales | Raw Design Studio | |
| Bubbles Cinema Ad | Sexual Health | The Leith Agency | |
| Pick A Card Cinema Ad | Cocaine | The Leith Agency | |
| Bus | Drugs | The Leith Agency | |
| Underage Drinking Awareness Campaign | N/A | Genesis Advertising | |
| Dad | Balance North East | Different | |
| Mam | Balance North East | Different | |
| Kevin87/ Can't do it without you | Aged Community Service Australia | URSA | |
| Consumer, Radio Advertisement | I am David | Smoking | The Leith Agency |
| Consumer, Online | Real Danger Banners | Real Danger | Langland |
| Consumer, Direct Mail and Marketing | Sandpaper Hand | Basilea | Nitrogen – A Huntsworth Health Agency |
| Fred the Biker/ Lovely Pear/ Tug of War/ Jack the Golfer | Summer Health Campaign | Raw Design Studio | |
| Consumer, Mixed Media Campaign | Take That Circus | Durex Play Range | McCann Manchester |
| What Will You Be Ordering? | LDAAT | Grisdale Lesniak Swann | |
| Hepatitis C Awareness | N/A | VCCP | |
| Contraception. Worth Talking About | Sex. Worth Talking About | VCCP | |
| Alcohol Harm | Alcohol Effects | VCCP | |
| Chlamydia Testing Campaign | CHECK YOU OUT | Uscreates | |
| Fight Back | NHS Birmingham East and North Stop smoking Service | Dr Foster Intelligence | |
| Care Information Services | Care Services | The Leith Agency | |
| Takes all sorts | Knowsley Stop Smoking Service | The Hub | |
| kevin 87/Can't do it without you | ACSA | URSA | |
| Business to Business Individual |
No One Gets You Closer: Kissing |
CRF Health | Langland |
| No One Gets You Closer: Bathroom | CRF Health | Langland | |
| No One Gets You Closer: Cleaning | CRF Health | Langland | |
| No One Gets You Closer: Bedroom | CRF Health | Langland | |
| Drug Problem | Idis | Langland | |
| Apple | Kendle | Langland | |
| Heads | Kendle | Langland | |
| Cleaning | CRF Health | Langland | |
| Kissing | CRF Health | Langland | |
| Bathroom | CRF Health | Langland | |
| Bedroom | CRF Health | Langland | |
| Business to Business Campaign | Idis Drug Problem | Idis | Langland |
| Business, Self Promotion | Kites | N/A | Woolley Pau |
| Small Ad | N/A | Swordfish Advertising | |
| Xmas Card | N/A | Langland | |
| Langland Campaign | N/A | Langland |
Share
Related Hub content
Subscribe to our email news alerts
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
- Presenting Outstanding Outcomes from HCP Education in Multiple Myeloma at IMS in Athens
No results were found
PMHub
Red Thread
Blending brilliant writing with in-depth market access and reimbursement expertise...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
