Healthcare advertising agency Langland has rebranded the Co-operative Pharmacy under the new name of Well.
The new title is designed to reflect changing attitudes towards health, as the firm believe the public are now taking a more active role in personal wellness, and also connects with the idea of a well being a central feature of a healthy community.
Kate Spencer, managing partner at Langland, commented: “This rebrand reflects modern attitudes to health, as the conversation has shifted from illness to wellness.
“The new brand, with significant investment from Bestway, will be the first to deliver the kind of accessible, local healthcare people want and need, to complement the service they get from their GP.”
It is hoped that the rebrand will put Well in a promising position with the general public, qualified medical staff and high levels of public trust. Well also hopes to expand its role within the community by adding services and more personalised care.
Bestway acquired the chain as part of a £620m deal. The Well brand is expected to be a platform for significant growth, with £200m of investment planned. It is hoped that the rebranding will increase revenues from £750m to £1bn by 2019.
Co-operative Pharmacy is the UK’s third-largest pharmacy chain with 780 stores and more than 7000 employees.