Please login to the form below

Not currently logged in
Email:
Password:

Lilly sponsors African-American diabetes campaign

Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans featuring the Grammy Award-nominated soul singer Angie Stone as spokesperson

US-based pharmaceutical company Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans and featuring the Grammy Award-nominated soul singer and songwriter Angie Stone as its spokesperson.

The effort is called 'Be Fearless in the FACE of Diabetes,' with FACE serving as an acronym for 'Fearless African-Americans Connected and Empowered.'

Stone, who was diagnosed with Type 2 diabetes eight years ago, will make appearances at events in Chicago to tell her personal story and participate in healthy cooking demonstrations.

The full campaign consists of 'a series of practical and sustainable programmes in local communities' that focus on areas of diabetes management such as nutrition and physical activity.

A Lilly-branded website offers information on diabetes, more about Stone's experience with the disease, and details about campaign events. The educational effort is a partnership between Lilly and national and local health advocacy organisations.

30th September 2008

Share

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Cuttsy + Cuttsy

Here at Cuttsy+Cuttsy, we believe in making the world a better place by bringing trusted, accessible information to all and...

Latest intelligence

Tree
Pharma’s vital role in sustainability and corporate social responsibility
Pharma is in the spotlight as tough questions about sustainability commitments continue to arise...
Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study....
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space....