Please login to the form below

Not currently logged in
Email:
Password:

Lucid expands with launch of new strategic consultancy

Its new company will be led by Duncan Ferguson

Lucid Strategic Consultancy Duncan Ferguson

The Lucid Group has expanded its operations with the launch of a new consultancy and appointed Duncan Ferguson (pictured above) to lead the venture.

Lucid Strategic Consultancy will provide a range of strategic consultancy services, covering areas such as early pipeline development, brand launch and mature product planning.

Ferguson, its new managing director, joins Lucid from LEO Pharma, where he spent seven years, most recently serving as its senior vice president of global commercial strategy.

Prior to that he worked at Abbott Laboratories, holding senior UK and international marketing roles.

Ferguson said: ““I’m passionate about inspiring others to make a sustainable impact with their strategy development and implementation. I have worked with Lucid for several years, and see a perfect fit for myself within this exciting company.

“I have experienced the true challenges faced by leaders and brand teams, so I know where the gaps in pharma are and what it takes to make a difference.”

Lucid said its new consultancy would offer “a new way of thinking, called momentum strategy” to generate commercial value that was developed following intensive research of some of the world’s most successful consumer brands.

Article by
Dominic Tyer

9th March 2017

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
ROAD

ROAD is a digital PR and communications consultancy specialising in promoting the innovators that shape our future health and wellbeing....

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....