Lucid wins Queen’s Award for business success

Lucid Group has received a Queen’s Award for Enterprise in International Trade, with the accolade arriving shortly after the Buckinghamshire, UK-based agency celebrated its ten-year anniversary.

The prestigious trade award can only go to firms that manage to avoid any ‘slumps’ or ‘dips’ over three ‘outstanding’ years or six ‘continuous’ years.

Jan Steele, Lucid’s Co-founder and COO, said: “Winning a Queen’s Award for Enterprise is a tremendous honour for everyone who has contributed to our success.

“Our shared passion and vision to improve patient outcomes via behaviour change and strategic communication programmes is unrelenting and is the key to our winning formula.

“To be granted such a prestigious award in a category where were competing with very diverse businesses makes us very proud.”

Lucid’s strategy sees its operations split into two divisions, with a US office pulling in 66% of its oversees sales and a UK base that covers the rest of the world.

The firm's Queen’s Award is the latest in a line of prizes for the agency that include Medical Education Consultancy of the year at Communiqué’s 2015 awards - the third consecutive year of winning that prize - and Support Agency of the Year at last year’s PMEA.