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McCann, Grey and Dentsu Kansai triumph at Spike Asia awards

Agencies among gold winners at healthcare marketing awards in Asia

Grey Group's campaign for GSK's Eye Mo

The McCann Health network, Grey Group and Dentsu Kansai were among the big winners at the first Spike Asia Healthcare Awards to recognise creative communications in healthcare in Asia.

McCann Health picked up six awards, including two golds for its Sydney team's work with Janssen on arthritis treatment Simponi (golimumab). Grey Group, which won seven awards in total and saw its sole gold go to its Singapore team for its work with GlaxoSmithKline.

Dentsu Kansai won three gold awards for its campaign for Murata Kampo Chinese Herbal Medicine that used video of elderly women practicing baseball in batting cages to market its range of nutraceuticals.

Dentsu Kansai's video for Murata Kampo Chinese Herbal Medicine

The final of seven gold winners was TBWA for its work with the Malaysian Society of Transplantation to increase levels of organ donation.

McCann's other awards included four bronzes. These were award to McCann's Sydney team, its Japanese team, its Singapore team and its Shanghai team.

John Cahill, global CEO of McCann Health, said: "Our creative awards are directly linked to benefits for our clients. Awards drive innovation and propel us to invent on behalf of our clients and their brands. Success in healthcare is built around this innovation."

edit-Spike_awards_grey_group 

Grey Group won six bronze awards: two for its China team and four for its Singapore team.

Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, told PMLiVE:”This has been a fantastic performance from Grey. We are glad to be the recognised leaders in healthcare at Spikes Asia.”

Other successful agencies included JWT Sydney, which won three gold awards. Two of these were for its work with Johnson & Johnson on head lice treatment and one was for its work with the Cancer Council of New South Wales.

Article by
Kirstie Pickering

14th October 2014

From: Marketing

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