McCann Health and Langland have led the pack for a fifth year running at the Global Awards, picking up best global network and best agency respectively.
In addition to its network award McCann Health also took home six global awards and 17 finalist certificates, thanks to its ability to push creative boundaries to deliver bespoke healthcare and wellness advertising campaigns.
Among the network’s winning agencies, McCann Health UK won the top prize in the advertising to the consumer/patient: nutritional management category for its ‘Make a Nappy Happy’ campaign on behalf of Typharm.
The work saw the agency create a music video for Typharm’s Docusol brand, a constipation relief for children, along with a website offering tips and guidance for parents.
Jeremy Perrott, global chief creative officer at McCann Health, said: “Winning the global healthcare agency network of the year, for the fifth consecutive year, is an absolute honour.
“It not only shines a light on the consistent creative performance of the McCann Health global network, but it reflects what we strive for and our clients around the world expect from us – the absolute best in every market, every day.”
Meanwhile, Windsor, UK-based Langland scooped the global healthcare agency of the year award for the fifth time and picked up five global awards for its ‘AMP Shoes’ campaign for Diabetes UK and ‘Gaucher’ campaign for Shire, plus two finalist certificates.
Winner of the Global Awards’ inaugural local healthcare network of the year was FCB Health along with affiliates Area23 and NEON for their seven global awards and 16 finalist certificates.
But the coveted 2016 Grand Global was awarded to Grey Group Singapore for its humanitarian ‘Clear the Pitch’ campaign on behalf of DanishChurchAid. The football-focused media campaign sought to raise awareness of the millions of unexploded mines in 60 countries worldwide, 40% of whose victims are children.
Managing director Konstantin Popovic and associate creative director James Dickinson at Grey Group Singapore, said: “We are proud to partner with the DanishChurchAid to give back Mine Action the attention it deserves by linking one of the world’s most evil problems, with the world’s biggest and most beloved sport.”
Other winning agencies at this year’s healthcare and wellness awards include NBS Brazil for its ‘The Mosquito Killer Billboard’ for Posterscope, Publicis Life Brands Resolute for its ‘Slam Poetry-Daniel’ campaign on behalf of Xolair, and Saatchi & Saatchi for its ‘Sea Hero Quest’ for Deutsche Telekom.
Now in its 22nd year, the 2016 Global Awards winners were announced on 17 November at two ceremonies held at the X Studio in Sydney and the New York Academy of Sciences in New York, respectively.
- See the full list of 2016 Global Awards winners