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New Accounts, April, 2009 - Advertising

New pharmaceutical account wins notified to us by the winning agency for the period February 2009 and March 2009 inclusive:

CLIENT	PRODUCT	THERAPEUTIC AREA	WINNING AGENCY
Alcon	Azopt	Eye care	Life Healthcare Communications
Alcon	New product	Eye care	Life Healthcare Communications
ApaTech	Actifuse	Bone graft material	Fleishman-Hillard International
Galderma	Tetralysal	Acne	Life Healthcare Communications
Galderma	New product	Skin care	Life Healthcare Communications
Goldshield	Mobigel	Musculoskeletal pain relief	Life Healthcare Communications
Goldshield	Mobigel paineze	Musculoskeletal pain relief	Life Healthcare Communications
IPC Pharma (UK)	Repadina	Women's health	Saatchi & Saatchi Healthcare
Ipsen	Decapeptyl SR	Endocrinology; urology; gynaecology	Life Healthcare Communications
Menarini	Migard	Migraine	Life Healthcare Communications
Merck Serono	N/A	Corporate	Life Healthcare Communications
MSD/ Schering-Plough	Ezetrol	Cardiology	RFA Advertising
MSD	Singulair	Asthma	RFA Advertising
MSD	Arcoxia	Arthritis	RFA Advertising
NAPP	New product	Oncology	RFA Advertising
NHS	PCT strategy	World class commissioning	Hive
Pfizer Europe	Celebrex	Arthritis	MSA Market Media
Pfizer Europe	Aricept	Alzheimer's disease	MSA Market Media
Reckitt Benckiser	Nurofen for Children	Analgesia	Hive
Roche	Bonviva	Osteoporosis	MSA Market Media
Steifel Laboratories	DUAC (pan European)	Dermatology	RFA Advertising
Steifel Laboratories	New product (pan European)	Facial aesthetics	RFA Advertising
TEVA	Spotlight Range	various therapy areas	MSA Market Media
TEVA	QVAR	Respiratory	MSA Market Media

Please note that inclusion in this table does not necessarily indicate exclusivity and other agencies may not be involved with some of the products listed in other ways, or in domestic, overseas or international markets.

To submit an entry for New Accounts, email new_accounts@pmlive.com