The following tables list new pharmaceutical account wins notified to us by the winning agencies for the period March to May 2007 inclusive. Please note that inclusion in this table does not necessarily indicate exclusivity and other agencies may also be involved with some of the products listed in other ways, or in domestic, overseas or international markets.
Advertising agencies | |||
Client | Product | Therapeutic area | Winning agency |
Abbott Diabetes Care (EMEA) | Blood glucose meters | Diabetes | Ogilvy Healthworld Advertising |
Abbott Diabetes Care (UK) | Blood glucose meters | Diabetes | Ogilvy Healthworld Advertising |
CSL Behring (global) | Branding and guidelines | Corporate | Hanson Zandi |
Crawford Pharmaceuticals | Zindaclin | Acne | Hanson Zandi |
Eisai | New project | Corporate | Hanson Zandi |
GE Healthcare | Voluson | Ultrasound systems | Ogilvy Healthworld Advertising |
Healthcare Brands International | Sambucol | Immunology | Woolley Pau |
KCI Medical UK | BariAir | Obesity risk management | Brand Create |
Q-Med | Deflux | Vesicoureteral reflux | Eurocom Healthcare Communications |
Q-Med | Zuidex | Bladder instability | Eurocom Healthcare Communications |
Roche Products | Herceptin, Avastin | Oncology | MSA Market Media |
Roche Products | Neorecormon | Nephrology | MSA Market Media |
Roche Products | MabThera | Rheumatoid arthritis | MSA Market Media |
Roche Products | Xenical | Obesity | MSA Market Media |
Roche Products | Tamiflu | Influenza | MSA Market Media |
| |||
Client | Product | Therapeutic area | Winning agency |
AstraZeneca | Arimidex | Oncology | Medaxial |
Baxter | Brevibloc | Cardiovascular | Wave Healthcare Communications |
Boehringer Ingelheim | New product | Anti-coagulation | Wave Healthcare Communications |
Dee Pharmaceuticals | New product | N/A | MSA Market Media |
GE Healthcare (Europe) | Omnipaque | X-ray contrast media | Succinct Communications |
Genzyme | Thyrogen | Endocrinology/oncology | Medaxial |
Merck Serono | Easypod | Growth hormone injection device | LeapFrog Medical |
Merck Serono | Raptiva | Dermatology | MSA Market Media |
MSD | New product | HIV | Wave Healthcare Communications |
Novartis | Aclasta | Pagetís Disease | LeapFrog Medical |
Novartis | N/A | Cardiovascular, diabetes and neuroscience | Just:: |
Organon | N/A | Contraception | LeapFrog Medical |
Pfizer | Vfend | Antifungal | Athena Medical PR |
Pfizer | Viagra | Erectile dysfunction | Edelman |
Pfizer | Zyvox | MRSA antibiotic | Athena Medical PR |
Roche | N/A | Rheumatology | LeapFrog Medical |
Roche | N/A | ABPI | LeapFrog Medical |
Roche | Tarceva | Oncology | LeapFrog Medical |
Schering Health Care | MabCampath | Haematology | Succinct Communications |
Schering Health Care | N/A | Oncology | Medaxial |
Schering Health Care | Zevalin | Oncology | Medaxial |
Shire Pharmaceuticals | Reminyl | Alzheimerís disease | hsdcommunications |
Wyeth UK | Patient support programme | Depression | 90TEN Healthcare |
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