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New digital director for 90TEN

Newly created role for London-based consultancy

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Ged Carroll has joined global comms consultancy 90TEN in the newly created role of digital director.

Having two decades’ worth of consumer and healthcare digital experience in advertising and creative agencies, Ged was most recently director at Digitas Health.

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Ged Carroll

He previously built digital functions in London for Racepoint Global and in Hong Kong for Burson-Marsteller. Prior to this, he worked at Ruder Finn, Yahoo! and Edelman. Ged is tasked with bolstering 90TEN’s expertise to deliver insights-driven, multichannel campaigns that combine an earned-first and paid approach.

“90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN Communications. “Having worked with Ged in the past I know personally how transformative his work is. We not only have an amazing planner, but also a creative and digital strategist rolled into one”.

Sarah Avent has joined the team from Four Health Communications. Sarah brings over fifteen years of healthcare communications and patient advocacy experience, having led multiple award-winning campaigns focused on connecting and empowering patient communities.

Both Ged and Sarah have joined 90TEN Communications, the PR division of the company, and report to its Managing Director as members of the consultancy’s senior management team.

In addition, senior account managers Chloe Francis and Georgie Eccles have joined 90TEN’s PR division from 3 Monkeys Zeno and Syneos, respectively. The team has also welcomed account managers Kirsty Somerscales and Nilüfer Münür from Aurora and Edelman.

90TEN was recently named Communications Consultancy of the Year at the 2019 Communiqué Awards and Best Agency in Continental Europe at the 2019 PRWeek Global Awards.

The consultancy’s digital work has consistently won awards, including Best Global Influencer Marketing Campaign (PRWeek Global, 2019), Excellence in Social Media Strategy (Communiqué, 2018) and Excellence in Engagement Through Digital Channels (Communiqué, 2017).

18th July 2019

From: Marketing

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