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Novartis named digital pharma company of the year

Takes prize at the PM Society Digital Media Awards
Novartis building

Novartis was announced the first winner of digital pharmaceutical company of the year at last night's PM Society Digital Media Awards in London.

The company beat off competition from Bayer, Boehringer Ingelheim, Genentech (Roche), GSK and Sanofi to take the new prize, the result of which was based on an assessment of social media presence, website quality, digital tools and other digital initiatives.

The honour follows a successful awards event for Novartis in 2013 when they picked up four awards, including integrated multichannel campaign and digital patient communications programme - patient education.

Shire Pharmaceuticals also had a prosperous night at the event, taking home two gold awards for its work with McCann Manchester. The partners picked up best healthcare professional website for the ADHD resource Full Attention UK and best corporate communications for the Elvanse Playbook app.

The World Hepatitis Alliance and Red Door Communications also picked up two gold awards with prizes for their Know It. Confront It campaign to raise awareness of hepatitis in the integrated multichannel campaign and social media categories. (Read a case study of the campaign.)

Red Door Communications and the World Hepatitis Alliance used the three wise monkeys in a video campaign to raise awareness of World Hepatitis Day

Companies that won gold in the other categories included Rosemount Pharmaceuticals, AstraZeneca, Roche, SPMSD, Actavis+Warner Chilcott, Novo Nordisk, Takeda, Galderma and Bayer Healthcare.

As for the individual awards, digital pioneer went to Adam Boucher of Novo Nordisk. He serves as medical education at the company in the UK and played a vital role in Novo's Decisions in Time series of workshops to bring patient case studies to life.

Best digital project or account manager went to Rebeka Morley from Health iQ.

See the full list of gold winners below.

Digital sales aid
ImpactZone - ClinACCESS
By: M3 with MSA Media and Rainmaker
For: Rosemont Pharmaceuticals Limited

Healthcare professional educational programme
nasalspraylearning
By: nitrogen 

For: AstraZeneca

Healthcare professional website
Full Attention UK
By: McCann Manchester
For: Shire Pharmaceuticals Ltd

Digital tools for use in a practical setting
Roche Clinical Trial Training Portal
By: go digital health / Virgo Health
For: Roche

Digital patient communications programme - patient education
Are You Ready 2 Go? Website and Travel Planner
By: Cherry

For: SPMSD

Digital patient communications programme - patient adherence/compliance
Assure Patient Support Programme
By: Actavis + Warner Chilcott UK Ltd

Social media
Know It. Confront It.
By: Red Door Communications

For: World Hepatitis Alliance

Digital solution for congress / symposium
Decisions in Time
By: emotive 
For: Novo Nordisk

Integrated multichannel campaign
Know It. Confront It.
By: Red Door Communications
For: World Hepatitis Alliance

Corporate communications
Elvanse Playbook App
By: McCann Manchester
For: Shire Pharmaceuticals Ltd

Craft Award - Film and animation
The Boy I Used to Know
By: Real Science Communications
For: Takeda

Craft Award - Mobile
MyRosacea mobile app
By: RFA Advertising & Marketing
For: Galderma UK

Craft Award - Gamification
Aiir
By: Langland

Innovation Award 'pushing boundaries'
Influencer network mapping
By: Inspired Science
For: Bayer HealthCare

Digital Project or Account Management Award
Rebeka Morley
Company: Health iQ

Digital Pioneer Award 2014
Adam Boucher
Company: Novo Nordisk

Digital pharmaceutical company of the year
Novartis

Article by
Thomas Meek

26th September 2014

From: Marketing

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