Please login to the form below

Not currently logged in
Email:
Password:

Novo creates online diabetes management resource

Aims to educate UK patients and the public on the signs and impact of hypos

Novo Nordisk Hypo HubA new online information resource for people with diabetes has been created by Novo Nordisk, with the aim of improving the understanding of hypoglycaemia, or hypos.

The platform - Hypo Hub - is hosted via Novo Nordisk UK's website, and houses a Hypo Journal to track and monitor hypos, as well as information on how to recognise and treat a hypo.

The hub also encourages people with diabetes to talk about their hypos, and offers guidance for discussing their day- and night-time hypos with their healthcare professional.

Hypos are incredibly common complications of diabetes treatments but are often misinterpreted or go unrecognised altogether. They occur when glucose levels in the blood drop too low, and may be signified by trembling, hunger, blurred vision and disorientation among other symptoms.

Rahul Kapur, Novo Nordisk UK's head of medical affairs, commented that the Danish pharma firm is committed “to help in raising awareness of what hypos actually look like; how common they actually are and improving the wellbeing of people with diabetes”.

The project was launched to coincide with this year's Diabetes Week, which runs from 12-18 June, and supports its theme of “setting the record straight” about the realities of diabetes.

Article by
Rebecca Clifford

13th June 2016

From: Marketing

Share

Tags

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
IGNIFI

We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...

Latest intelligence

How ‘Greenwashing’ accusations could delay the very changes its supporters demand
Are shouts of companies ‘greenwashing’ to provide a façade of environmental and ethical respectability causing more harm than good? Or should we call out practices that we believe are papering...
What does the future hold for clinical trial recruitment?
The past couple of years have raised several aspects of healthcare in the public’s consciousness – and one of the leading ones has been the role of clinical trials in...
When is an agency not an agency?
The PR Week UK Top 150 Consultancies prompts anticipation and curiosity. But can a virtual collective of freelancers fairly be compared and ranked against conventional agencies?...