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Olympic gold medalist becomes face of Asthma UK

Cyclist Laura Trott is supporting the charity’s Facebook page

Laura Trott supports Asthma UK Facebook page

Asthma UK has enlisted the help of gold medal winning track cyclist Laura Trott who has become the face of the UK charity’s Big Up Your Chest Facebook page.

The Facebook page is a health resource developed by the charity, which aims to support young people with asthma by sharing information and providing space for users to discuss their experiences of the condition.

David Hiles, head of health promotion at Asthma UK, said: “We are thrilled to have Laura on board. Her fantastic achievements make her a huge inspiration to young people with asthma who can ensure they are managing their condition properly by using the Big Up Your Chest page”.

Trott, who developed severe asthma after being born with a collapsed lung, has been making appearances on the online resource, which is aimed at 16 to 25 year olds living with the condition.

“The Big Up Your Chest page is a great way for young people to understand their asthma and find out how they can look after it too, so that they reduce the risk of having an asthma attack,” said Trott.

A number of celebrities, including Stephen Fry, have tweeted their support for the Big Up Your Chest page and it has so far been ‘liked’ by more than 4,000 people on Facebook.

Article by Louise Bellamy
10th January 2013
From: Marketing
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