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OPEN Health acquires Lane Earl Cox

Recently launched healthcare communications firm OPEN Health has bought Lane Earl Cox, which will be rebranded as OPEN LEC

Healthcare advertising agency Lane Earl Cox (LEC) has been acquired by communications company OPEN Health, which was launched in January 2011.

Lane Earl Cox (LEC) will be rebranded as OPEN LEC. Matthew Baker, formerly deputy managing director of LEC, becomes MD of OPEN LEC, as well as taking a partnership in OPEN Health.

This sees him re-united with former Huntsworth Health colleagues David Rowley, Sandy Royden and Marcus Perry. Mike Lane and David Earl, founder members of LEC, will become consultants to the business.

David Rowley, partner of OPEN Health, said: "This is an exciting opportunity. LEC are a well known and respected agency and together we form a team with amazing expertise and experience ready to face the challenges of healthcare communications today and tomorrow."

OPEN Health has also appointed Margot Rozga as associate partner. Rozga's primary responsibility will be to build the medical communications business with Sandy Royden.

LEC was established in 1993 and has worked on brands including Lipitor, Losec, Vioxx, Aricept, Symbicort, Atripla and Prozac.