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Optimum expands comms offering to Switzerland

Leti McManus will work with firm on IR, corporate and financial comms

optimum

Strategic health comms firm Optimum Strategic Communications has unveiled a collaboration with experienced specialist Leti McManus to offer investor relations, corporate and financial communications in Switzerland.

Switzerland is best known as the home of two of the international pharma sector’s biggest companies, Roche and Novartis, but in recent years has seen lots of new start-up and spin-out biotech and health tech firms, plus considerable inward investment from US-based firms, attracted by its low tax base and rich life sciences ecosystem.

Leti has 16 years of experience in Equity Capital Markets and four years’ experience as a communication specialist (in-house and agency). Having worked in Switzerland for many years, she has a strong network across Swiss institutional investors, private banks, independent asset management firms and family offices with a particular interest in healthcare investments.

Mary Clark

Mary Clark

“As the leading strategic communications consultancy specialising in healthcare, I am delighted that Leti has joined our team of investor relations experts,” says Mary Clark, Managing Director, Optimum Strategic Communications.

Her experience in supporting and advising companies on capital markets communications and preparing companies for IPO will be invaluable as we expand our Swiss client base. We pride ourselves on adding real value to our clients by developing and executing strategic communications programmes that help our clients to achieve optimum valuations.”

Leti McManus

Leti McManus

Leti McManus, added: “I have known Mary and her team for many years, and I am delighted to be working with such experienced healthcare communication specialists, which includes well-known former fund managers and analysts.

She adds that Switzerland has a rich heritage in supporting and building healthcare companies, and a ‘deep pool’ of potential investors focused on the healthcare sector.

Leti is also the founder of Tiger Link Advisors, providing IPO preparation and project management advisory services for Swiss companies, as well as strategy consulting in connection with liquidity solutions for shareholders in private companies. She is a Committee Member of the British Swiss Chamber of Commerce (Zurich Chapter).

Leti holds an MA in Communication and Public Relations from the University of Bucharest and an MSc in Business Strategy from the Norwegian School of Management BI.

Article by
Andrew McConaghie

19th December 2018

From: Marketing

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