The BOBI Challenge is a new event aimed at senior level business intelligence professionals with five or more years' experience. Entrants are invited to select a team, ideally comprising a mix of agency and industry members and including both market research and analytics expertise, to take part in a one-day challenge based on a market simulation. The day will include case-study based challenges designed to stretch thinking and showcase excellence in front of an expert panel.
In this film, Mike McGahan, an independent consultant, BOBi steering committee member and former BOBI winner, explains the BOBI Challenge in more detail.
Part five: The BOBI Challenge
Part one: About the BOBI awards
Part two: Entering the panel-judged awards
Part three: Confidentiality and the judging process
Part four: Being a winner
Part six: The Best Newcomer Award
Part seven: The Business Intelligence Excellence Award
Part eight: BOBI Awards checklist
Collected Group is a forward thinking healthcare communication company that supports biopharma and diagnostic companies to engage in more lasting...