Please login to the form below

Not currently logged in
Email:
Password:

Patient adherence co gains £10m investment

Atlantis Healthcare, the patient adherence organisation, has received a £10m investment from White Cloud Capital enabling further expansion

Atlantis Healthcare, a UK-based company that develops and manages health psychology, marketing and communications programmes to ensure patients adhere to their treatment regimes, has received a £10m investment from international investment company White Cloud Capital. The investment will allow Atlantis, which operates in nine countries, to expand further into Europe, Asia and the Middle East, as well as to extend its service offering and R&D capabilities.

The expansion comes at a time of growth in the incidence of chronic conditions, such as diabetes, which coincides with the increasing importance of patient adherence. 

"Our initiatives match the increasing emphasis being placed on actual patient outcomes as a basis for healthcare funding, as opposed to the traditional model of funding according to patient numbers," said Kate Reid, Atlantis UK general manager. "Across Europe and the UK, governments are looking to ensure the treatments they fund can be guaranteed to improve population health in a cost-effective way. That means developing innovative ways of working — especially in the primary care pathways — and that's exactly what we are doing."

With 45 patient programmes operational worldwide, Atlantis Healthcare is already established internationally, with customers including Pfizer, Novartis and the New Zealand Ministry of Health. Its Australian division has been the recipient of two PRIME Customer Focus awards and an Australian Direct Marketing Association (ADMA) Effectiveness Award.

20th July 2010

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, healthcare communication services to the pharmaceutical industry across the globe, with a focus...

Latest intelligence

Webinar:
Securing a future for telehealth with immersive market research insights...
Accelerating patient recruitment in clinical trials with the Clinical Enrolment Managers (CEMs)
How Innovative Trials' global Clinical Enrolment Managers (CEMs) give clinical trial sites the local touch...
Six ways to improve diversity in clinical trials
Diversity is becoming increasingly important as a focus of clinical trials. This whitepaper gives six approaches that could be implemented to help make diversity a bigger focus on your clinical...