Please login to the form below

Not currently logged in
Email:
Password:

Patient adherence co gains £10m investment

Atlantis Healthcare, the patient adherence organisation, has received a £10m investment from White Cloud Capital enabling further expansion

Atlantis Healthcare, a UK-based company that develops and manages health psychology, marketing and communications programmes to ensure patients adhere to their treatment regimes, has received a £10m investment from international investment company White Cloud Capital. The investment will allow Atlantis, which operates in nine countries, to expand further into Europe, Asia and the Middle East, as well as to extend its service offering and R&D capabilities.

The expansion comes at a time of growth in the incidence of chronic conditions, such as diabetes, which coincides with the increasing importance of patient adherence. 

"Our initiatives match the increasing emphasis being placed on actual patient outcomes as a basis for healthcare funding, as opposed to the traditional model of funding according to patient numbers," said Kate Reid, Atlantis UK general manager. "Across Europe and the UK, governments are looking to ensure the treatments they fund can be guaranteed to improve population health in a cost-effective way. That means developing innovative ways of working — especially in the primary care pathways — and that's exactly what we are doing."

With 45 patient programmes operational worldwide, Atlantis Healthcare is already established internationally, with customers including Pfizer, Novartis and the New Zealand Ministry of Health. Its Australian division has been the recipient of two PRIME Customer Focus awards and an Australian Direct Marketing Association (ADMA) Effectiveness Award.

20th July 2010

Share

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Create Health

A specialist Advertising and Med Comms agency dedicated to bringing much-needed creativity to healthcare marketing. We believe that brilliant ideas...

Latest intelligence

Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study....
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space....
Top-10 Reasons Why You Should be Adding Asynchronous Virtual Touchpoints Between Your Real-time Meetings
...