Tomorrow Networks provides data-driven and location-based mobile advertising solutions for healthcare marketers, complementing PI’s existing offering.
By leveraging the company’s proprietary data intelligence platform, brand marketers and agencies can transform big data into an actionable marketing strategy, using regional heat maps to execute mobile advertising campaigns, said PI of its acquisition.
“With 219 million smartphone subscriptions in the US and more than 80 per cent of physicians using mobile devices in the workplace, the need to reach people in highly targeted and engaging ways via their mobile devices is increasingly critical,” said PI CEO and chairman Donato Tramuto.
“Tomorrow Networks’ innovative, data-driven marketing solutions provide a significant competitive advantage for healthcare marketers looking to drive results”.
Among the Tomorrow Network products PI can now access is its Condition Locator Data Intelligence Platform.
This platform enables customers to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyse the results based on point of sale ROI metrics.
The platform also interprets local and regional health data sets, including disease and condition prevalence statistics, prescribing activity and formulary data to develop customized heat maps for individual healthcare brands.
“The convergence of Big Data, data visualisation, mobile adoption and geo-targeting has created enormous new opportunities for healthcare marketers,” said Tomorrow Networks general manager Patrick C Aysseh.
“It has been truly gratifying to see how our solutions are enabling our clients to drive positive outcomes,” said Aysseh.
“We are thrilled to join the Physicians Interactive team and excited by the prospects of further transforming the industry.”