PM Society Advertising Awards 2010

Celebrating their 25th anniversary, The PM Society Advertising Awards 2010 took place on Friday January 28 at the Grosvenor House, Park Lane. 

Brilliantly hosted by Irish comedian and TV presenter Graham Norton, the advertising agencies and clients turned out in full. An audience of over 1,200 guests this year was a far cry from the mid-1980s were guest numbers peaked at just 200.

For the second year running, Langland stole centre stage with a whopping seven craft awards including 'GP Journal Advertisement', 'Digital Media' and 'International Core Campaign'. 

Other multiple award winners included Halesway who received the target audience trophies for 'GP Journal Advertisement' and 'Nursing Journal Advertisement'; Woolley Pau who received the target audience award for 'Healthcare Industry Journal Advertisement' and the craft award for 'Detailing Aid' and Swordfish Advertising who took home a target audience award for 'Hospital Journal Advertisement' and a craft award for 'Healthcare Professional Direct Mail'.

Creative Lynx's iPad-based e-detail produced for AstraZeneca gained them the 'Geoff Brook Award' for innovation. Finally, the 'Digital Pioneer Award' was present to Gary Monk, formerly of Janssen UK, whose inspirational work included the Living with ADHD campaign. 

GP Journal Advertisement
Anapen (wasp) by Halesway on behalf of Lincoln Medical        

GP Direct Mail
Aveeno by Concentric Advertising on behalf of Johnson & Johnson    
        
Hospital Journal Advertisement
Balneum Cream by Swordfish Advertising on behalf of Almirall   

Nursing Journal Advertisement
Diprobase by Halesway on behalf of MSD 

Healthcare Industry Journal Advertisement
Woolley Pau   

Craft Awards

Geoff Brook Award
AstraZeneca CLM Vision by Creative Lynx on behalf of AstraZeneca

GP Journal Advertisement
BuTrans by Langland on behalf of Napp Pharmaceuticals   

Hospital Journal Advertisement
AmBisome (man) by Langland on behalf of Gilead   

Nursing Journal Advertisement
Easyhaler (puffalot) by Langland on behalf of Orion Pharma   

Journal Advertisement Campaign
CRF ePRO by Langland on behalf of CRF Health   

Healthcare Professional Direct Mail
Reminyl XL (corners) by Swordfish Advertising on behalf of Shire   

Detailing Aid
Qvar Easi-Breathe by Woolley Pau on behalf of Teva Pharma   

Digital Media
Renvela by Langland on behalf of Genzyme

Digital Pioneer
Gary Monk  

GP Campaign
Apidra by Euro RSCG Life on behalf of sanofi-aventis   

Hospital Campaign
Sativex by Langland on behalf of Bayer Healthcare   

International Core Campaign
AmBisome by Langland on behalf of Gilead   

Patient Information Campaign
Modigraf Support Pack by Big Pink on behalf of Astellas Pharma Europe