PMEA 2008: Results and winners and pictures

Last night, PMGroup hosted the eighth Annual Pharmaceutical Marketing Effectiveness Awards (PMEA) at the Dorchester Hotel in London, to recognise and reward excellence in fully integrated marketing. This year's event raised the bar once again with a record number of entries from an even wider range of companies, large and small, and a record number of attendees at the event.

According to Mark Savage, director of PMGroup: "Winning a PMEA is regarded as one of the highly prized accolades in pharmaceuticals and healthcare today." The work honoured at the event is the best of the best and carries a huge responsibility, he continued. "We could genuinely use all the work represented here tonight to demonstrate the health benefit that our industry continues to provide for us all, be we consumers or patients – to say nothing of the NHS itself, with more and more partnerships proving successful in improving delivery of healthcare to people all around the country," he said.

Chairperson of the judging panel for the second year running, Dr Roger Watson, introduced several changes to the awards format, based on feedback gathered from the marketplace. Changes include the introduction of three new categories, namely: medical devices marketing, local marketing excellence and the marketing team of the year. In addition, before sponsors handed awards to category winners, a representative from the judging panel came on stage to enlighten the audience as to the reasons for their winner selection. This new addition to the format was well received by attendees wanting to hone their entries for next year's event.

The host of the night was celebrated news reader and television presenter, John Suchet, who entertained the audience with stories from his 35-year career and musings over his brother – David Suchet's recent Best Actor Emmy award for Maxwell, claiming: "Even those who least expect it could win!"

The chosen charity for this year's award was the Great Ormond Street Hospital. Spokesperson for the charity Richard Stewart explained that the hospital treats over 200 000 seriously ill children a year, half of which are under three years of age. This renowned centre of excellence requires £50m a year to cover the costs of equipment, research and treatment. An impressive £4,000 was raised in donations for the charity. All donations were entered into a prize draw for the chance to win a spectacular helicopter flight over the Surrey and Sussex country side, followed by lunch at Amberley Castle, generously sponsored by Genesis Adoration. Congratulations to Carys Thomas Ampofo from Ash Healthcare who took home the coveted prize.

 

Product Launch of the Year

Sponsored by Medicom


Winner
Champix
by Pfizer
                                                                                  


Highly Commended
Symbicort SMART Launch
by AstraZeneca in association with Saatchi & Saatchi Healthcare


Finalist
Keeping patients safe in their own skin - the launch of ChloraPrep
by Enturia in association with Seven Stones

Marketing Campaign of the Year

Sponsored by Astellas


Winner
Seroquel Live 2007
by AstraZeneca in association with Langland                                                                                  



Highly Commended
MabThera (Oncology) Marketing Campaign
by Roche Products in association with GSW - Junction 11


Finalists
Implanon
by Organon, part of Schering-Plough in association with Roundhouse, part of Adventis Health

Lipitor: "4+2"
by Pfizer

Remicade: Transforming Lives
by Schering-Plough in association with Brand (x)

OTC Marketing Campaign of the Year

Sponsored by Seven Stones
   

Winner
Full Marks Solution
by SSL International                                                                                    



Finalist
Medised
by SSL International

Medical Devices Marketing Award

Sponsored by Virgo Health
   

Winner
easypod launch
by Merck Serono in association with Ogilvy Healthworld Advertising                                                                                  



Finalists
Biochips Can Save Lives
by Randox Laboratories

Allevyn Thank You Campaign
by Smith & Nephew in association with Medibrand

European Marketing Campaign of the Year

Sponsored by FD Santé    
     
       
Winner
Replacing More Than An Enzyme
by Shire HGT in association with Seven Stones
                                                                   
  

Finalists
Owning the Itch Long Term
by Astellas in association with Rapp Collins Consumer Health

European Alliance for Access to Safe Medicines
by EAASM in association with Medicom Group

Brand Revitalisation Award

Sponsored by Paling Walters
   

Winner
Zyvox: From Crisis Management to Serious Results
by Pfizer   
                                                                           


Highly Commended
Xeloda
by Roche Products in association with Paling Walters


Finalists
Synagis 'Realising the Potential'
by Abbott in association with Langland

FEIBA - A New Beginning
by Baxter Healthcare

Cetraben
by Genus in association with Creative Lynx

Customer Focus Award

Sponsored by Aegate
   

Winner
Ensuring Evidence-Based Prescribing in Prostate Cancer
by AstraZeneca  
                                                                                


Finalists
EYECAMPUS: Collaborative Learning in ophthalmology
by Pfizer in association with Litmus MME

Gaining a Clearer View Point
by Pfizer in association with Innovex Medical Communications

Pfizer Notes Review Series - A unique initiative to meet the needs of our customers
by Pfizer

Local Marketing Excellence Award

Sponsored by Halesway    


Winner
Pfizer 'Out of Home' Initiative
by Pfizer   
                                             

 
Finalists
A Passion for Fasting
by Daiichi Sankyo in association with Ash Healthcare Worried About Your Memory? Alzheimer's Disease Awareness Roadshow
by Eisai and Pfizer in association with 90TEN HealthcarePfizer Notes Review Series - A unique initiative to meet the needs of our customers
by Pfizer

Patient Focus Award

Sponsored by IDS    


Winner
Positive Steps
by Wyeth in association with 90TEN Healthcare

                                              
   
Highly Commended
Worried About Your Memory? Alzheimer's Disease Awareness Roadshow
by Eisai and Pfizer in association with 90TEN Healthcare


Finalists
SkinSense: Taking Control of Eczema
by Astellas Pharma Europe in association with Kunde & Co

Genotropin Patient Care Support Service
by Pfizer

Managing Healthcare Partnerships

Sponsored by AstraZeneca    


Winner
PACE (PAIN: Collaboration and Exchange)
by Pfizer in association with Chandler Chicco Agency
                                                                                 


Finalists
Delivering a Safer NHS
by Baxter Healthcare

Changing Workplaces
by Pfizer

Improving Cardiovascular Safety in Patients with HER2-Positive Breast Cancer
by Roche Products in association with Darwin Grey

Innovation Award

Sponsored by Hill & Knowlton
   

Winner
durexhibit
by SSL International in association with Halesway                                                                                  



Highly Commended
1 SMART REP - The Symbicort GoSMART Campaign
by AstraZeneca in association with Brand (x)


Finalist
'1 Day, 1KM, 1 Purpose' 50th Anniversary Campaign
by Merck Serono in association with Medicom Group

Marketing Team of the Year

Sponsored by Saatchi & Saatchi Healthcare
   

Winner
Lipitor Cross Functional Team
Pfizer  
                                                                             


Highly Commended
Breast Cancer: An Account Management Approach
AstraZeneca


Finalist
Team Remicade: Delivering Excellence, Transforming Lives
Schering-Plough in association with Brand (x)

PMEA Company of the Year (<£100m)

Sponsored by sanofi-aventis
   

Winner
Daiichi-Sankyo  
                                                                               


Finalists
Astellas
Merck Serono
Shire
SSL International

PMEA Company of the Year

Sponsored by IMS Health
   

Winner
Pfizer
                                                                                 


Finalist
AstraZeneca