Please login to the form below

Not currently logged in
Email:
Password:

Publicis Groupe spending spree continues

Marketing firm buys US-based healthcare analytics firm Verilogue

Advertising and PR firm Publicis Groupe has acquired the US-based healthcare analytics firm Verilogue.

Set up in 2006, Verilogue – the latest in a string of acquisitions for Publicis Groupe – is headquartered in Horsham, Pennsylvania, and specialises in physician-patient communication.

Verilogue will become part of Publicis Healthcare Communications Group (PHCG), and as part of the acquisition, its primary investor, Edison Venture Fund, will leave the company. All 31 employees will remain and will continue under the leadership of CEO and co-founder Jeff Kozloff.

The agency will retain its brand name, and will report to Janet Winkler, president of in-sync Group, a division of PHCG. The acquisition further strengthens PHCG's portfolio, providing clients with an expanded set of customer insight capabilities and new evidence-based customer communications and training programmes.

PHCG president and CEO Nick Colucci said his company was attracted to Verilogue because of its impressive track record and potential for growth.

"Multichannel influences are creating profound challenges in the physician-patient dialogue. That's where Verilogue really brings a unique offering to our clients – guiding healthcare communications that are grounded in the voice of the customer,” he added.

From Verilogue's perspective, joining PCHG offers instant access to a global customer base. “Aligning ourselves with PHCG's market-leading agencies and impressive talent and resources allows us to enter a new chapter”, said co-founder Kozloff.

Other recent Publicis acquisitions include India's Beehive Communications and Synergize, a South African digital search marketing company.  The company will continue to look for innovative technologies in healthcare communications, said chief operating officer Jean-Yves Naouri.

12th December 2013

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Genetic Digital

Genetic Digital specialises in developing digital marketing solutions for the healthcare, medical and pharmaceutical sectors. From developing a digital strategy,...

Latest intelligence

What does the future hold for Light-chain Amyloidosis?
Recent advances in the understanding and treatment are reforming pharma’s approach to the management of this rare disease. With a new standard of care rapidly developing, what does the landscape...
Webinar:
Securing a future for telehealth with immersive market research insights...
Accelerating patient recruitment in clinical trials with the Clinical Enrolment Managers (CEMs)
How Innovative Trials' global Clinical Enrolment Managers (CEMs) give clinical trial sites the local touch...