Publicis splits Life Brands Resolute operations

Publicis Life Brands Resolute has undergone a new year rebranding, splitting its medical education and advertising services into two distinct agencies.

The medical education and PR unit of Publicis Life Brands Resolute will now operate as Publicis Resolute, with the agency's focus outlined in its new tagline: 'Seriously imaginative Med Ed and PR'.

Glen Halliwell, Publicis Resolute's medical education business unit director, commented: “We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations.

“Over the years we've grown and evolved, yet we've stayed true to our roots and the familial company ethos is as strong as ever.”

Now part of the global healthcare agencies network Publicis Health, Publicis Resolute has grown out of the merger that saw Resolute Communications and the network's advertising agency, Publicis LifeBrands become Publicis Life Brands Resolute in 2010.

The advertising agency now returns to its previous iteration, re-launching as Publicis Life Brands with its offering solely geared toward healthcare advertising and branding.

Victoria Wright, managing director of Publicis Resolute, Publicis Life Brands and Real Science Communications, said: “Across our three agencies we offer a truly integrated approach.

“Yet each agency has its own distinct brand and the new look and feel is a perfect reflection of the Publicis Resolute personality.”