Replay Digital re-brands as emotive

London-based digital marketing agency Replay Digital has re-branded itself as emotive.

The company was founded 12 years ago and initially focused on film, animation and multi-media applications.

Since then the agency has expanded into a full-service, digital offering and its re-branding was driven by a desire to develop a brand identity that better encapsulated the values the agency offers to its clients.

emotive's founder and managing director Chris Edmonds said: “We wanted a name that spoke to the essence of all that we value. Although we provide integrated services including strategy, creative and print solutions to many of our clients, digital remains at the forefront of what we do.

“We are totally focused on developing creative solutions that have a really clear sense of purpose and meaning. Finally, we strongly believe that creativity is fundamental to producing effective and emotionally engaging experiences.” 

The agency recently took home a Communiqué Award for its multi-channel asthma patient programme.

The MyAsthma programme for GlaxoSmithKline picked up the Award for Excellence in Patient Programmes thanks to an innovative, and patient-focused, use of technology.