ROAD Comms wins antimicrobial resistance account

ROAD Communications has won a new account with infection control specialists GAMA Healthcare.

The London-based medical communications and PR agency has been tasked with creating a campaign in support of its range of advanced infection prevention technologies supplied to the NHS and other healthcare markets.

ROAD Communications will look to address the ever-increasing threat of antimicrobial resistance through the campaign, as hospitals try to counter both AMR and the risk that existing antibiotics are becoming less effective.

Paul Jarman, ROAD's managing director, said: “We're excited to be working with GAMA, a dynamic and fast-growing business.

“It is constantly innovating and challenging the possibilities of new technology in infection control.”

Watford, UK-based GAMA was behind the first universal disinfectant wipe - available in the UK under the Clinell brand, and its product portfolio also includes a range of safety scalpels.