Please login to the form below

Not currently logged in

ROAD wins new account

Theramex appoints the PR and digital comms group to work on Actonel GR


Speciality pharmaceutical company Theramex has appointed ROAD to work on its to work on its osteoporosis therapy, Actonel GR.

ROAD will be running a synchronised PR and social media programme in key European markets to educate GPs and patients about their treatment options, focusing particularly on new European guidance for the use of significantly better tolerated treatments such as Theramex’s Actonel GR.

“Every 3 seconds a bone breaks due to osteoporosis,” said Paul Jarman, managing director at ROAD. “Our integrated digital and offline activity will make a healthy difference by catching the most vulnerable patients with the right treatment before they fall.”

14th March 2019

From: Marketing



Subscribe to our email news alerts

Featured jobs


Add my company
The Difference Collective

Welcome to the Difference Collective – a healthcare communications team of 80+ talented experts who Deliver Differently. We’re purpose-built around...

Latest intelligence

Virtual MSL/Sales training programs and events
Top 10 ways to leverage the Impetus InSite Platform® for internal MSL/Sales training programs and events...
6 trends shaping the future of personalized medicine
Senior Consultant Leah Carlisle explores the key trends discussed at the 16th annual Personalized Medicine Conference, providing expert analysis and key recommendations for biopharmaceutical innovators....
Omnichannel strategies to revolutionize the healthcare professional experience
Fishawack Health’s omnichannel experts unite to reveal how medical and commercial teams can build more meaningful experiences for healthcare professionals. They discuss the opportunities of omnichannel and explore how the...