Please login to the form below

Not currently logged in
Email:
Password:

S-A and Boehringer team up for AF campaign

Sanofi-aventis and Boehringer Ingelheim are to work with the World Heart Federation to raise awareness of atrial fibrillation
The World Heart Federation, sanofi-aventis (S-A) and Boehringer Ingelheim are to collaborate on the AF AWARE (Atrial Fibrillation Awareness And Risk Education) campaign to raise awareness of atrial fibrillation (AF) and its links to severe consequences including cardiovascular (CV) mortality, stroke and CV hospitalisations. 

The campaign aims to promote education around the risks associated with AF, as well as highlight the importance of early diagnosis and comprehensive management to maximise patient outcomes.

Johanna Ralston, CEO of the World Heart Federation, said: "The AF AWARE campaign was established to specifically address the lack of awareness and endeavours to draw attention to this serious, chronic, disease, the consequences of which can have devastating effects on patients and healthcare systems."

The World Heart Federation will lead the initiative internationally and will also work closely with the Stroke Alliance for Europe and the Atrial Fibrillation Association to deliver the programme. 

Agreements have been established with sanofi-aventis and Boehringer Ingelheim for a co-sponsorship, with both companies providing funding for the campaign.

15th February 2011

Share

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Redbow Consulting Group

Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...

Latest intelligence

Tree
Pharma’s vital role in sustainability and corporate social responsibility
Pharma is in the spotlight as tough questions about sustainability commitments continue to arise...
Infographic: Therapy Watch Hyperlipidaemia
Our latest infographic offers an introduction to the real-world insights collected by our Hyperlipidaemia study....
Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space....