Health communications specialists Salix & Co has been appointed to handle media relations for the Institute of Healthcare Management (IHM).
Providing contemporary training to ensure managers are facilitatingthe highest possible care, IHM supports personal development of health and social care leaders and aims to reach younger managers by partnering with Salix & Co.
A representative for Salix & Co said: “While the media tends to portray managers as faceless bureaucrats, responsible for all that is not right within health and social care, the vast majority of managers care passionately about making a difference in what are often very challenging work environments.
“While hope we are able to apply our core strengths to their benefit – insight-led, purposeful and thought-provoking work enabled by in-depth connections – we recognise there is much to learn from the acute trust management perspective.”
Salix & Co has also been appointed to NHS Collaborate – a community of practice supporting leaders in primary care – to provide communications and project management support.