Sudler London takes Young Talent Award at IPA Best of Health

Sudler London scooped the prestigious Pip Award for Young Talent at this year's IPA Best of Health Show, winning the top young creatives prize for its patient empowerment campaign idea, 'Share Your Voice'.

The 2016 Pip Award challenged the industry's future creative leaders to present an initiative to raise awareness of the emotional and psychological impact of blood cancer on patients' lives, and generate fundraising support for the Elimination of Leukaemia Fund's (ELF) Mind & Body Service.

Having collected the award at the London ceremony on Tuesday, Sudler London's Pip Award winners now have the opportunity to work with ELF to execute the campaign.

Beginning with a radio advert broadcasting one patient's story, the campaign will urge patients to record their own stories and upload these voice clips to a Google Map Layer, pinpointing each patient's voice to create a location-based 'community of voices'.

The 'Share Your Voice' initiative hopes to show leukaemia sufferers that they are not alone, but can share their experiences of the disease with other patients and so alleviate the emotional and psychological burdens.

ELF's Mind & Body Centres will also appear on the story layers, and reach out in the local patient communities with information about the support the service provides.

Elspeth Lynn, FCB Inferno's group creative director and chair of the show's judges, said: “The Pip Award provides young creatives with a wonderful opportunity to create a campaign and it was a particularly tough brief, so we were delighted to see the line-up of entries this year.

“Sudler London clinched the award for a campaign which the judges thought would raise the profile of the ELF Mind & Body service and that ELF could make a reality.”

Langland, McCann Health and Publicis Life Brands Resolute were also among the gold, silver and bronze winners recognised for the best creative work in healthcare advertising, while Ogilvy & Mather London's COPD awareness 'Breathless Choir' campaign for Philips took the Best of Show honour.

Lynn added: “The winning line-up provides a collection of the finest creative healthcare communications that really impressed this year's judges. 

“Ogilvy & Mather London's inspiring campaign for Philips beat out come other stellar entries on the shortlist and is a worthy winner of Best of Show.”

• See the full list of the IPA Best of Health Show 2016 winners