Synovate's new brand positioning framework

Synovate has launched a new 'brand positioning framework' in its specialist healthcare research division. The global market research company's offering is a unique framework of research tools, techniques and templates specifically designed to tackle the most challenging positioning issues across the healthcare product lifecycle.

Bob Douglas, global head of Synovate Healthcare said: "Brand positioning is a process, not a one-size-fits-all solution. Developing brand positioning is more than just concept development and communication; it encompasses the whole brand development process from early stage market assessment to monitoring success in the marketplace."

"Our brand positioning research framework is based on this principle. It provides brands with the tools they need at any given stage in their lifecycle to create, develop and enhance their positioning," Douglas added.