The Creative Floor Healthcare awards open for entry

The Creative Floor Healthcare Awards 2018 has opened for entry and will now include an animal health category.

The awards, now in its fifth year, will continue the trend of donating a percentage of profits raised towards its talent and diversity fund, which goes to helping untapped talent break into the healthcare communications industry.

So far, the fund has raised a sum total of £55,000 and has gone towards groups like The Ideas Foundation - a charity focused on helping disadvantaged teenagers find a career in advertising - which was granted £15,000 from the awards last year.

With the money, The Ideas Foundation teamed up with McCann Health to break a world record for the largest online album of handwritten notes, a project that helped teens communicate about suicide.

Shaheed Peera, founder of the awards, said: “We will continue to celebrate agencies and clients who do brilliant work on real bread and butter briefs.

“This year we’ve bought the greatest line up of judges any healthcare award show has ever seen.”

The judging panel comprised of delegates from big-tech companies including Apple’s creative director Ben Kay and Google Labs’ executive creative director Tea Uglow.

Representing agency-side were names from the likes of McCann Health, Sudler, Concentric Health, Saatchi & Saatchi Wellness and Area23.

“This is fantastic exposure for the creative healthcare industry and a testament to the standard of what winning one of these awards mean,” added Peera.

The final deadline for all entries is 13 July this year.