The Pharmaceutical Marketing Society

the annual Pharmaceutical Marketing Societyís Advertising Awards on January 25, at the Grosvenor House Hotel in London. Now in its 22nd year, the event attracted over 1,000 attendees and a host of entries into 17 award categories. Three new categories were added this year ñ digital media, international core campaign, and the patient information campaign. The new digital award was particularly well supported, prompting organisers to split it into two sub-awards for interactive programmes and for films.

PM Society Awards Committee chairman, Neil Smith, opened the day with a dedication to "absent friends" ñ those highly regarded members of the industry who passed away during 2007. He then handed over to stand-up comedian and presenter Jimmy Carr, who hosted the event.

All award recipients deserve commendation for their successes, but Paling Walters must be singled out for the remarkable achievement of receiving recognition both from agencies and GPs for its Xenical "Lethal Obsession" campaign. The agency also won the best hospital journal advertisement for Xeloda.

Special mention must also be made of Woolley Pau who took home four awards for its outstanding Duac campaign on behalf of Stiefel Laboratories.

The chosen charity for this yearís event was the Joshua Foundation, which provides holidays and experiences for children and their families where the child is suffering from terminal cancer.

Founder of the charity, Sarah Cornelius, stated that the proceeds from the PM Society Awards would go towards ensuring that children suffering from terminal cancer experience many more important "milestone events" in their lives.

The Foundation was delighted to received an impressive £15,000 in funds raised.

WINNER: Duac
BY: Wolley Pau
FOR: Stiefel Laboratories

(L-R) Louisa Pau, Dean Woolley, Kate Ashton, Woolley Pau; Nikki Rance, Stiefel Laboratories and Nina Felton, IMS Health (sponsor)

HIGHLY COMMENDED: Salivix by Swordfish Advertising for Galen

CRAFT AWARDS
HOSPITAL JOURNAL ADVERTISEMENT

WINNER: Xeloda
BY: Paling Walters
FOR: Roche

(L-R) Angela Mc Farlane, HGS Consultant (sponsor); Adrian Parr, Paling Walters; Shauna Lord, Richard Wright, Julia Simmonda, Roche and Steve Morris, Paling Walters

HIGHLY COMMENDED: Biogel indicator by Rainmaker Advertising for Molnlycke Health Care
HIGHLY COMMENDED: Invega by Ogilvy Healthworld for
Janssen-Cilag

CRAFT AWARDS
HOSPITIAL DIRECT MAIL

WINNER: Reminyl XL
BY: Swordfish Advertising
FOR: Shire Pharmaceuticals
(L-R) Matthew Caldwell-Nichols, Precision Direct Marketing(sponsor); Eugene Osei-Bonsu, Kirsty Bartelott, Shire Pharmaceuticals; David Woolway, Tom Keith-Welsh and David Brown, Swordfish Advertising


HIGHLY COMMENDED: Tracleer by Woolley Pau for Actelion

CRAFT AWARDS
DETAILING AID

WINNER: Vesicare
BY: PAN Advertising
FOR: Astellas Pharma
(L-R) Andy Holgate, Ashfield In2Focus (sponsor); Steve Pinn, Ben Davis PAN Advertising; Claire Holman, Simon Moon, Astellas Pharma; Jon Liscott, Dave Harris, Cat Hampton Craig Mills, PAN Advertising and Matt Burchill Astellas Pharma

WINNER: Xenical
BY: Paling Walters
FOR: Roche

(L-R) Adrian Parr, Steve Morris, Paling Walters; David Corran, Dark Horse Agency (sponsor); Paul Johnston, Roche and Frank Walters, Paling Walters

HIGHLY COMMENDED: Canesten HC by Paling
HIGHLY COMMENDED: Xeloda by Paling Walters for Roche

CRAFT AWARDS
DIRECT MAIL CAMPAIGN

WINNER: Duac
BY: Woolley Pau
FOR: Stiefel Laboratories

(L-R) Louisa Pau, Kate Ashton, Dean Woolley, Woolley Pau; Nikki Stiefel Laboratories and Joanna Chin Langland (sponsor)

HIGHLY COMMENDED: Reminyl XL by Swordfish Advertising for Shire Pharmaceuticals

CRAFT AWARDS
HOSPITIAL CAMPAIGN

WINNER: Equasym XL
BY: Torre Lazur McCann London
FOR: UCB Pharma

(L-R) Louise Purvis, Brett O'Connor, Laura Maguire, Torre Lazur McCann; Laura Gaskell, UCB Pharma; Yvonne McAvoy, Tamson Samartin, Matt Macland, Torre Lazur McCann and Janet Emmet, TNS Healthcare (sponsor)

HIGHLY COMMENDED: Synagis by Langland for Abbott Laboratories

CRAFT AWARDS
PATIENT INFORMATION CAMPAIGN

WINNER: Tell Her
BY: Bray Leino
FOR: Sanofi Pasteur MSD

(L-R) Victoria Marsh, Bray Leino; Fiona Williamson, Delphine Moreau and Alasdair Williams, Sanofi Pasteur MSD and Rachel Farrow, TVF Communications (sponsor)

HIGHLY COMMENDED: PAD (Peripheral Arterial Disease) by DDB Health for Bristol-Myers Squibb and sanofi-aventis

CRAFT AWARDS
JOURNAL ADVERTISING CAMPAIGN

WINNER: Duac
BY: Wolley Pau
FOR: Stiefel Laboratories

(L-R) Kate Ashton, Louisa Pau, Dean Woolley, Woolley Pau; Nikki Rance, Stiefel Laboratories and Otis Baker, Brand (X) Communication (sponsor)

HIGHLY COMMENDED: Disease of the Developing World by Junction 11 for GlaxoSmithKline

CRAFT AWARDS
DIGITAL MEDIA - INTERACTIVE

WINNER: Kivexa/Telzir
BY: TVF Communications
FOR: GlaxoSmithKline

(L-R) Joy Clarke, DoctorPortal.co.uk (sponsor); Susie Jenkyns, Rachel Farrow, TVF Communications; Mark Jones, GlaxoSmithKline and Faisul Miah, TVF Communications

HIGHLY COMMENDED: Bonviva by TVF Communications for Roche and GSK
HIGHLY COMMENDED: Butrans by Pharmaiweb Solutions for Napp Pharmaceuticals

CRAFT AWARDS
DIGITAL MEDIA - FILM

WINNER: Seroquel
BY: Langland
FOR: AstraZeneca
(L-R) Joy Clarke, DoctorPotral.co.uk (sponsor); Andy Barnard, Emma Donadieu, Lucy Robinson, Langland; Adrian Crawley, AstraZeneca and Martin Delahunty, DoctorPortal.co.uk (sponsor)


HIGHLY COMMENDED: Rosemont by Rainmaker Advertising for Rosemont Pharmaceuticals

CRAFT AWARDS
INTERNATIONAL CORE CAMPAIGN

WINNER: Barrier
BY: Rainmaker Advertising
FOR: Molnlycke Health Care

(L-R) Roger Bushell, Tony Green, Rainmaker; Torjorn Turland, Molnlycke Health Care; Becky Kingdom, Rainmaker and Ben Davies, PAN Advertising (sponsor)

HIGHLY COMMENDED: Adacolumn by Junction 11 for Otsuka

CRAFT AWARDS
GP CAMPAIGN

WINNER: Duac
BY: Woolley Pau
FOR: Stiefel Laboratories

(L-R) Justin McCarthy, MJL Advertising (sponsor); Louisa Pau, Dean Woolley, Kate Ashton, Woolley Pau and Nikki Rance, Stiefel Laboratories


HIGHLY COMMENDED: Seroquel (Tower) by Langland for AstraZeneca

GEOFF BROOK AWARD FOR INNOVATION

WINNER: Seroquel Pre-launch Programme
BY: Langland
FOR: AstraZeneca

(L-R) Andy Barnard, Emma Donadieu, LangLand; Adrian Crawley, AstraZeneca; Lucy Robinson, LangLand; Philip Krzyzek, Kate Jefferson, Nick Lavery, AstraZeneca and Neil Smith, PM Society

COMMENDED: Synagis RSV Online Programme by Pharmiweb Solutions for Abbot Laboratories

TARGET AUDIENCE AWARD:
HOSPITIAL JOURNAL ADVERTISEMENT
WINNER: Dieases of the Developing World
BY: Junction 11
FOR: GlaxoSmithKline

(L-R) Richard Rayment and Rich Hart, Junction 11 and Euan Currer, BMJ General Practice (sponsor)

2nd: ICaps by Williams Blake Reay for Alcon

TARGET AUIDENCE AWARD:
NUSRING JOURNAL ADVERTISEMENT

WINNER: Levitra
BY: Torre Lazur McCann
FOR: Bayer Schering Pharma

(L-R) Brett O'Connor, Emily Armstrong, Matt Macland, Torre Lazur McCann; Kerry Kriel, Bayer Schering Pharma; Louise Purvis, Torre Lazur McCann and Rob Yates, HealthComm UK (sponsor)

2nd: Pediacel by Swordfish Advertising for Sanofi Pasteur MSD

TARGET AUDIENCE AWARD:
HEALTHCARE INDUSTRY ADVERTISEMENT

WINNER: Affiniti (UK)

(L-R) Neil Smith, Stephen Dunn, Carl Elliot, Oliver Payne, Affiniti and Mark Savage, Pharmaceutical Marketing (sponsor)

HIGHLY COMMENDED: Rainmaker Advertising

TARGET AUIDENCE AWARD:
GP DIRECT MAIL

WINNER: Salivix
BY: Swordfish Advertising
FOR: Galen

(L-R) Andy Etheridge, Cegedim Dendrite (sponsor); Julian Hamilton-Smith, Selina Hamilton-Smith, Paul James, Galen; David Brown and David Woolway, Swordfish Advertising

2nd: Solaraze by Swordfish Advertising for Shire Pharmaceuticals

TARGET AUDIENCE AWARD:
GP JOURNAL ADVERTISEMENT

WINNER: Xenical
BY: Paling Walters
FOR: Roche
(L-R) Adrian Parr, Paling Walters; Paul Johnston, Roche; Steve Morris, Frank Walters, Paling Walters and Nick Gray, BMJ General Practice (sponsor)

2nd: Dermax by MJL Advertising for Dermal Laboratories