The Pharmaceutical Marketing Society Advertising Awards 2006

The introduction of more stringent guidelines governing the advertising of healthcare products has not dampened the creative prowess of UK agencies, most of which joined together at the Grosvenor House Hotel to celebrate another 12 months of hard work and the 21^st birthday of the PM Society Awards.

Actor and comedian of QI-fame, Bill Bailey, rattled through the 17 categories to reveal that 2006 was a very good year indeed for Paling Walters, which gained three awards for its Xenical campaign, adding to the accolades it received at the Rx Club last year.

Craft Award: Hospital Direct Mail
Winner: Risperdal Consta
BY: Torre Lazur McCann London
FOR: Janssen-Cilag
Highly commended: Renagel (Chalkboard) by Langland for Genzyme

Craft Award: Hospital Journal Advertisement
Winner: Risperdal Consta
BY: Torre Lazur McCann London
FOR: Janssen-Cilag
Highly commended: Seroquel (Tower) by Langland for AstraZeneca

Craft Award: GP Journal Advertisement - Art Direction
Winner: Xenical (Butter)
BY: Paling Walters
FOR: Roche
Highly commended: Xenical (Frying Pan) by Paling Walters for Roche

Craft Award: GP Journal Advertisement - Copywriting
Winner: Detrusitol XL (Facing Life)
BY: Matthew Poppy Ogilvy
FOR: Pfizer
Highly commended: Detrusitol XL (Always on My Mind) by Matthew Poppy Ogilvy for Pfizer
Highly commended: Xenical (Frying Pan) by Paling Walters for Roche

Craft Award: Hospital Campaign
Winner: Avonex
BY: Seven Stones
FOR: Biogen
Highly commended: Risperdal Consta by Torre Lazur McCann for Janssen-Cilag

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Geoff Brook Award for Innovation in New Media
Winner: Tazocin e-detail
BY: Creative Lynx
FOR: Wyeth Pharmaceuticals
Highly commended: Durex website by Halesway for SSL International

Target Audience Award: Nursing Journal Advertisements
Winner: Durex Condoms (Yes, Yes, Yes)
BY: Halesway
FOR: SSL International
2^nd: Nurofen for Children (Peaceful) by Medicus London for Crookes Healthcare
3^rd: Coban (Compression System) by Lane Earl & Cox Advertising for 3M Healthcare

Target Audience Award: GP Direct Mail
Winner: Diclomax SR
BY: Swordfish Advertising
FOR: Kogen
2^nd: Solaraze by Swordfish Advertising for Shire Pharmaceuticals
3^rd: Neoclarityn (Star) by Lane Earl & Cox Advertising for Schering-Plough

Target Audience Award: GP Journal Advertisement
Winner: Rectogesic
BY: Huntsworth Health
FOR: ProStrakan
2^nd: Xenical (Butter) by Paling Walters for Roche
JOINT 2^ND: Xenical (Chicken 'n' Chips) by Paling Walters for Roche