Medical communications specialist The Prime Medical Group has undergone a rebrand, changing its name to Prime Global.
The move serves to highlight the network’s international focus, with six medical communications agencies and two consultancies spread across four sites in the UK and the US.
The rebranding encompasses account structure and service as well as vision, values and design aesthetic.
Graeme Peterson, group chairman and chief executive officer, said: “Our starting point, the foundation of our business and our brand, is putting people first.
“This concept was already within the business, but it took a fantastic process of discovery and insight mining to really clarify and articulate this as our core truth.”