Unlimited Group rebrands

Unlimited Group, Health Unlimited’s parent company, has rebranded and reorganised its structure, grouping together 27 of its agencies into seven disciplines.

The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight and analytics closer together”.

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and a matching symbol, formed from a ‘U’ to represent Unlimited.

According to the company, the pillars can be bought individually, together or clients can access the entirety of the group’s skillsets via a single point of access.

Tim Bonnet, president of Unlimited Group, said: “Going private enabled Unlimited Group to think longer-term and really work out what clients need.

“Our size means we can move quickly, and we now have a distinct agency offering capable of maximising the opportunities offered by today’s fast-moving marketplace.

“We are the only agency in town where our neuroscientists share the same canteen as our brand creatives and its this mixing of disciplines, of people, that’s key to reaching the holy grail of integration.”

Last year, the company saw its agencies move under the same roof in Soho, UK, bringing together the group’s scientists and creatives in the same space.

Bonnet added: “Our new structure will enable us to better stake out claim as experts at the bleeding edge where insight, data, technology and measurement meet creativity and experimentation: the impact point between art and science.”