As mobile communications continue to take over the world, its impact on healthcare is becoming more and more apparent.
To address this, Digitas Health has undertaken research on the use of mobile health on patient adherence and outcomes, and what this means for pharma.
Geoff McCleary, VP / group director. mobile innovation at Digitas Health presented top-line data at the ThinkDigital 2013 conference in London, and afterwards spoke to PMLiVE.
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