Please login to the form below

Not currently logged in

VMLY&R wins two Grand Prix awards at Cannes Lions International Festival of Creativity 2022

The awards were for a first-of-its-kind book for people living with MND, I Will Always Be Me, and mosquito repellent innovation, 'The Killer Pack'


VMLY&R has won two Grand Prix awards at Cannes Lions International Festival of Creativity 2022.

The Pharma Grand Prix was awarded to Intel and Dell Technologies in partnership with the Motor Neurone Disease Association (MNDA) and Rolls-Royce, working with VMLY&R New York, for the book I Will Always Be Me. A first-of-its-kind book for people living with motor neurone disease (MND), I Will Always Be Me banks their voices as they read the story aloud.

Written by Jill Twiss, I Will Always Be Me is created from the perspective of a person living with MND, explaining what they will be going through in an informative and thoughtful way through an immersive digital experience. More than 72% of those recently diagnosed with MND are now using I Will Always Be Me to bank their voices.

VMLY&R Mumbai also received the Health & Wellness Grand Prix Award for 'The Killer Pack' for mosquito repellent brand Maxx Flash, an innovative 100% biodegradable packaging that, when disposed of in garbage dumps and stagnant water, kills mosquito larvae, thus helping to fight life-threatening diseases like dengue and malaria in India.

The packaging was designed to help break the cycle of life-threatening diseases like dengue and malaria. Although mosquito repellent coils are often used to fight mosquitos inside the home, authorities found that garbage collection points were acting as breeding grounds for these diseases.

Commenting on the achievements, VMLY&R’s Global Chief Creative Officer, Debbie Vandeven, said: "They are the first Grand Prix in Health & Wellness and Pharma for the VMLY&R network. And we are so happy and humbled to...collect our first Grand Prix in these important categories."

Article by
Emily Kimber

24th June 2022

From: Healthcare



Subscribe to our email news alerts

Featured jobs


Add my company
Genesis Research

Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...

Latest intelligence

Shaping the dermatology landscape: Independent expert analysis of the pipeline in 5 disease areas
Leading dermatologists discuss the innovations shaping 5 chronic skin diseases—psoriasis, atopic dermatitis, alopecia areata, vitiligo, and hidradenitis suppurativa—and share the challenges and opportunities for biopharmaceutical companies developing innovative treatments....
Keith Berelowitz
Transforming clinical trials to accelerate drug development
How the WHO hepatitis strategy measures up in the field
With hepatitis cases on the rise, Dr Anthony Martinez, member of the International Hepatitis Education Program (IHEP), shares his perspective on the World Health Organization’s new strategy for hepatitis elimination...