WE Communications UK has been appointed by BenevolentAI to bolster its integrated communications and marketing efforts.
Specialising in health and technology brands, WE Communications aims to raise the artificial intelligence-focused group’s public profile within the UK through strategic media relations and content marketing.
Laura Gillen, head of technology and corporate at WE, said: “From the moment we first met with the BenevolentAI team, we knew we wanted to work together.
“Our agency’s mission to work with disruptive brands at the intersection of health technology aligns with BenevolentAI’s exciting progress using AI to bring enormous benefits to society and we can’t wait to shine a light on everything they’re doing.”
The agency impressed BenevolentAI during a competitive four-way pitch, beating incumbent the Red Consultancy to be picked.
James Chandler, vice president corporate affairs at BenevolentAI, said: “The agency impressed us with its strategic thinking, ability to stay on brief and their unwavering passion in what we’re trying to achieve.
“We were looking for an agency that could understand us, show us the art of possible and most important, act as an extension of our team [and] I’m confident we’ve found that in WE.”