Please login to the form below

Not currently logged in
Email:
Password:

Creating an engaging experience for patients

Aptus Health Brad DavidsonThe patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit. To support engagement across the care pathway, pharma marketers must also provide value to patients. Digital strategies are an ideal way to target them appropriately with messages that make an impact. 

Patients spend about 24 times longer on healthcare consumer community sites than on healthcare company sites - that presents a perfect opportunity to partner with the organisations that are already engaging their target consumers. In our own consumer health communities, we've seen plenty of examples of the impact that well-designed and thoughtfully delivered health management tools can yield. For example, over a 12-week period, a patient with very poorly managed type 2 diabetes experienced a week-over-week average drop in blood glucose levels of 30 points after interacting with one of our diabetes apps. That kind of progress is possible only when the user finds the experience engaging enough to stick with it over time.

In addition to engaging consumers within these trusted communities, innovative digital models allow life science companies to identify patient needs in local areas, and ensure their prescribing HCP has the correct product information and support materials when they need them. Geo-targeting segmentation strategies that leverage condition prevalence, insurance access and other indicators can drive highly targeted and relevant campaigns - delivering a more personalised experience that leads to better results.

By Brad Davidson, PhD, SVP, strategic planning, Aptus Health

To learn how new digital models are supporting both patient and HCP engagement across the care continuum, visit www.aptushealth.com/europe

In association with Aptus Health

25th May 2016

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Branding Science

We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

Latest intelligence

Food Allergy – Is avoidance the only option?
Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current...
Serious about sustainability?
Get to know our new Sustainability Officer here at Cuttsy+Cuttsy...
How scientific storytelling can help Pharma cut through the noise
Rather than being afraid of storytelling, pharmaceutical firms should be embracing it. Because what scientific storytelling allows us to do is to communicate quickly and efficiently. It provides a shortcut...