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PMHub

Welcome to PMHub, a unique resource brought to you by PMLive and designed to enable the Pharmaceutical industry’s key suppliers to present you with all the information you need to make an informed selection.
You will find a mix of in-depth profile, news, thought leadership and whitepapers within PMHub. If you are looking to find a company based on a particular area then please use the ‘profile’ search which will return a list of key companies offering the skills you are looking for.
If you are looking for a partner with a particular understanding or expertise then we recommend using the ‘resources’ search – which delivers a set of results based on the understanding and knowledge uploaded by the industry’s specialist agencies and suppliers.
If you are a supplier and would like to be included within PMHub please click the ‘Add my Company’ link below.

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Latest content from PMHub

How can pharma engage with key stakeholders on NHS service transformation?
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare consulting team, explain how pharma should make its case for change Wilmington Healthcare
Medopad: the up and coming unicorn transforming remote patient monitoring
Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases. Blue Latitude Health
Ashfield Meetings & Events strengthens creative team following increase in requests to deliver global full service live events
Ashfield Meetings & Events (part of UDG Healthcare plc) has strengthened its UK creative team, as the largest event management agency specialising in the healthcare sector sees an increase in requests to deliver full service live events for global clients. Ashfield
If you’re not thinking segmentation, you’re not thinking
Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation. Instead, many marketers simply group customers into the brand adoption ladder or different levels of competitor loyalty – with mixed results. I spoke to Craig Galloway, an Associate Director of Marketing at Allergan on what he thinks the challenges are with implementing segmentation. Written by Paul Townley-Jones, Director of Brand & Strategy @ Page & Page Page & Page